# Dolls Kill: Retail, San Francisco, United States

> Dolls Kill: Dolls Kill is an American online fashion brand based in Los Angeles, specializing in alternative and subculture-driven styles for women.

Source: https://millionrounds.com/startup/dolls-kill (Millionrounds; every figure on the page links to its filing or article)

United States · [Retail startup](https://millionrounds.com/companies)

# Dolls Kill

Dolls Kill is an American online fashion brand based in Los Angeles, specializing in alternative and subculture-driven styles for women.

Funding reported Last round: Series B

Retail San Francisco, United States

Company summary

- **Founded:** 2012 14 years old
- **Team:** 300 201 to 1,000 people
- **Funding reported:** $62M in dollars
- **Last round:** Series B Dec 2019

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Dolls Kill has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Dolls Kill

Dolls Kill is an American online fashion brand based in Los Angeles, specializing in alternative and subculture-driven styles for women.

Founded in 2011-2012, it began as a small eBay shop and quickly evolved into a full e-commerce platform focused on EDM, festival, and counterculture aesthetics. The brand empowers young women to celebrate their individuality through bold and experimental fashion. Dolls Kill offers a curated online marketplace featuring a wide range of products, including clothing, accessories, footwear, beauty products, and unique home decor. Its collections are themed and represented by “Dolls,” models who embody various style personas such as goth, punk rock, and streetwear. The brand primarily targets Gen Z and Millennial customers who resonate with alternative subcultures and has gained a strong following, with over 2 million Instagram followers. Dolls Kill also has physical retail locations in New York City and Los Angeles, further expanding its reach.

## What company datasets say Dolls Kill raised

Funding, as reported

Reported in all **$62M** in dollars

Rounds **5**

Last round **Series B**

Last round size **$40M**

Last round date **Dec 2019**

Investors listed **7**

SEC Form D **$19M sold, 4 filings, last Dec 2018**

## Founders and team

From the SEC filings it signed: 2 on the team.

- **Babak Bobby Farahi** Executive Officer, Director i
- **Shaudi Lynn Monjazeb** Executive Officer, Director i

On the board, as filed i *Betsy Lynn McLaughlin* *David Lynn Montanaro* *Jason Lynn Stoffer*

## On 2 portfolio pages

Investors who name them

- [Maveron](https://millionrounds.com/fund/maveron)
- [Angel Capital Management S P A](https://millionrounds.com/fund/angel-capital-management-s-p-a)

Each firm lists Dolls Kill on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

user experience fashion consumers accessories customer engagement fashion retail cosplay costumes unconventional materials marketing edgy footwear alternative streetwear inventory management fashion trends plus size clothing limited-edition collaborations enterprises

Built with from their website

Amazon SES Google Tag Manager Excel Impact Google Sheets Atlassian Paypal Postmark Lever Google Ads Klaviyo

+8 more

Font Awesome YouTube MailChimp Google Workspace Pinterest CloudFlare Shopify POS Viewport Meta

- **Sector:** Retail
- **Industry code:** NAICS 458110, SIC 5099,
- **Region:** California
- **Revenue:** $137M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/dolls-kill)

## Retail in United States

Startups like it

- [**Quince** San Francisco · founded 2018 *Raised*](https://millionrounds.com/company/quince)
- [**Away** PRINCE · founded 2015 *Raised*](https://millionrounds.com/company/away)
- [**Framebridge** Washington · founded 2014 *Raised*](https://millionrounds.com/company/framebridge)
- [**Nutrafol** New York · founded 2015 *Raised*](https://millionrounds.com/company/nutrafol)
- [**b8ta** San Francisco · founded 2015 *Raised*](https://millionrounds.com/company/b8ta)
- [**Simbe** South San Francisco · founded 2014 *Raised*](https://millionrounds.com/company/simbe)
- [**Neato** Las Vegas · founded 2017 *Raised*](https://millionrounds.com/company/neato)
- [**Arteza** Atlanta · founded 2015 *Raised*](https://millionrounds.com/company/arteza)

## Is this your company?

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