# DNANUDGE: Consumer services, London, United Kingdom

> DNANUDGE: DnaNudge is a DNA testing company that helps individuals understand their genetic makeup through a straightforward and actionable service.

Source: https://millionrounds.com/startup/dnanudge (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Consumer services startup](https://millionrounds.com/companies)

# DNANUDGE

DnaNudge is a DNA testing company that helps individuals understand their genetic makeup through a straightforward and actionable service.

Funding reported Last round: Series A

Consumer services London, United Kingdom

Company summary

- **Founded:** 2015 11 years old
- **Team:** 17 11 to 50 people
- **Funding reported:** 60M as listed, currency not stated
- **Last round:** Series A Aug 2021

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for DNANUDGE has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About DNANUDGE

DnaNudge is a DNA testing company that helps individuals understand their genetic makeup through a straightforward and actionable service.

The company aims to make genetic information practical and accessible, allowing users to "Shop With Your DNA." DnaNudge offers a DNA test kit that analyzes genetic data to provide clear health and lifestyle insights. The service translates complex genetic information into easy-to-understand recommendations that users can apply in their daily lives. The company targets individuals seeking personalized guidance based on their genetics, focusing on usability and clarity in their results.

## What company datasets say DNANUDGE raised

Funding, as reported

Reported in all **60M** in the source's currency

Rounds **1**

Last round **Series A**

Last round size **60M**

Last round date **Aug 2021**

Investors listed **4**

## Funding filed with regulators

DNANUDGE filed 2 raises, $48M in all. Filings say how much was sold and to how many investors; they never name the investors.

- May 2021 **$2.8M** UK share allotment
- May 2021 **$45M** UK share allotment

## The company, in detail

What they build

Known for

hardware consumers digitalhealth hospital & health care apps genetics medical devices consumer healthcare electronics diagnostics wearables consumer genetics healthtech computer hardware consumer electronics healthcare technology

Built with from their website

Amazon SES Google Play Mimecast Apple Business Manager Microsoft Excel Microsoft Exchange Microsoft 365 Apps & Services Shopify Git Jira

+8 more

Zendesk for Service GoDaddy Domains Amazon AWS Python Microsoft Exchange Online JMP Zendesk Microsoft 365

- **Sector:** Consumer services
- **Industry code:** NAICS 339112, 513210, SIC 3841, 7372
- **Region:** England
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/dnanudge)

## Consumer services in United Kingdom

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