# DISQO: Information technology & services, Glendale, United States

> DISQO: DISQO is a technology firm based in Glendale, California, specializing in consumer insights, advertising effectiveness measurement, and audience...

Source: https://millionrounds.com/startup/disqo (Millionrounds; every figure on the page links to its filing or article)

United States · [Information technology & services startup](https://millionrounds.com/companies)

# DISQO

DISQO is a technology firm based in Glendale, California, specializing in consumer insights, advertising effectiveness measurement, and audience intelligence.

Funding reported Last round: Series B

Information technology & services Glendale, United States

Company summary

- **Founded:** 2015 11 years old
- **Team:** 310 201 to 1,000 people
- **Funding reported:** $102M in dollars
- **Last round:** Series B Aug 2021

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for DISQO has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About DISQO

DISQO is a technology firm based in Glendale, California, specializing in consumer insights, advertising effectiveness measurement, and audience intelligence.

Founded in 2015, the company has grown rapidly and is recognized as a top workplace and a leader in the advertising networks and business services sectors. With a team of approximately 300–315 employees, DISQO operates a large opt-in consumer data platform that aggregates first-party data from millions of consumers. The company offers a suite of cloud-based measurement software and data analytics products. These tools help clients understand customer experiences, measure advertising effectiveness across various media channels, and gain insights into consumer behaviors and sentiments. DISQO's identity-based measurement solutions provide precise connections between ad exposure and consumer outcomes, all while maintaining a cookie-free approach. Trusted by over 175 blue-chip brands and numerous market research firms, DISQO empowers clients to make informed decisions based on high-quality data.

## What company datasets say DISQO raised

Funding, as reported

Reported in all **$102M** in dollars

Rounds **3**

Last round **Series B**

Last round size **$85M**

Last round date **Aug 2021**

Investors listed **6**

SEC Form D **$99M sold, 2 filings, last Sept 2021**

## Founders and team

From DISQO's own website and the SEC filings it signed: 6 on the team.

- **Dan Kleinman** Chief Brand Officer
- **Allison Gabriel** Director of Omnichannel Marketing Manager
- **Richard Haymore** Director of Campaign Effectiveness
- **Armen Adjemian** Executive Officer, Director i
- **Armen Petrosian** Executive Officer, Director i
- **Drew Kutcharian** Executive Officer, Director i

On the board, as filed i *Dean Nelson* *Nate Redmond* *Wes Nichols*

## On 4 portfolio pages

Investors who name them

- [Bonfire Ventures](https://millionrounds.com/fund/bonfire-ventures)
- [ValueStream Ventures](https://millionrounds.com/fund/valuestream-ventures)
- [Transmedia Capital](https://millionrounds.com/fund/transmedia-capital)
- [Calibrate Ventures](https://millionrounds.com/fund/calibrate-ventures)

Each firm lists DISQO on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

brlift health care purchase intent media impact platform api advertising inventory media impact tracking consumers real-time data touchpoint tracking first-party data distribution digital engagement client outcomes brand awareness media performance

Built with from their website

Linkedin Sign-in Adobe Amazon SES Pendo. Amazon DynamoDB Google Tag Manager Amazon CloudFront Tableau WordPress.org Atlassian

+8 more

FreeWheel Paypal CallMiner Eureka Flashtalking Google Ads Font Awesome AWS Control Tower Siemens PROFIBUS

- **Sector:** Information technology & services
- **Industry code:** NAICS 513210, 541810, 541910, SIC 7375
- **Region:** California
- **Revenue:** $43M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/disqo)

## Information technology & services in United States

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- [**Polymarket** New York · founded 2020 *Raised*](https://millionrounds.com/company/polymarket)
- [**Harvey** San Francisco · founded 2022 *Raised*](https://millionrounds.com/company/harvey)

## Is this your company?

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