# DIRTY LEMON: Food & beverages, New York, United States

> DIRTY LEMON: DIRTY LEMON is a wellness beverage brand based in New York, founded in 2015 by Zak Normandin and Sommer Carroll. Based in New York, United States.

Source: https://millionrounds.com/startup/dirty-lemon (Millionrounds; every figure on the page links to its filing or article)

United States · [Food & beverages startup](https://millionrounds.com/companies)

# DIRTY LEMON

DIRTY LEMON is a wellness beverage brand based in New York, founded in 2015 by Zak Normandin and Sommer Carroll.

Email

Funding reported Last round: Series A

Food & beverages New York, United States

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Company summary

- **Founded:** 2015 11 years old
- **Team:** 19 11 to 50 people
- **Funding reported:** $15M in dollars
- **Last round:** Series A Dec 2018

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for DIRTY LEMON has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About DIRTY LEMON

DIRTY LEMON is a wellness beverage brand based in New York, founded in 2015 by Zak Normandin and Sommer Carroll.

The company specializes in high-quality, ready-to-drink functional drinks that are sold exclusively through text message, making it a pioneer in conversational commerce. DIRTY LEMON has successfully sold over 2 million bottles to more than 150,000 customers across more than 10 countries. The brand offers a variety of wellness beverages, including options like Raw Detox, Skin + Hair, Sleep, Energy, and a +CBD beverage. Each drink is formulated with functional ingredients, contains less than 30 calories, and is designed to support health and wellness. Customers typically order six-bottle cases, which are shipped directly to their homes. DIRTY LEMON also operates a cashierless store called "Drug Store" in Tribeca, New York, where purchases can be made via text message. The brand targets millennials and fitness-focused individuals seeking wellness and beauty solutions.

## What company datasets say DIRTY LEMON raised

Funding, as reported

Reported in all **$15M** in dollars

Rounds **3**

Last round **Series A**

Last round size **$15M**

Last round date **Dec 2018**

Investors listed **10**

## On 2 portfolio pages

Investors who name them

- [Base Ventures](https://millionrounds.com/fund/base-ventures)
- [Founders First](https://millionrounds.com/fund/founders-first-3)

Each firm lists DIRTY LEMON on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

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Built with from their website

Google Tag Manager CloudFlare Viewport Meta CloudFlare CDN Ahrefs Open AdStream Cloudflare Insights Mobile Friendly Bootstrap Open Graph

+8 more

jQuery Cloudflare DNS Bootstrap Icons Google Analytics HTTP/3 Cloudflare Browser Insights Google Analytics 4 PHP

- **Sector:** Food & beverages
- **Industry code:** NAICS 71329, 312111, SIC 2080
- **Region:** New York
- **Revenue:** $10M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/dirty-lemon-beverages)

## Food & beverages in United States

Startups like it

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- [**Fruitist** Los Angeles · founded 2012 *Raised*](https://millionrounds.com/company/fruitist)
- [**Ripple Foods** Berkeley · founded 2014 *Raised*](https://millionrounds.com/company/ripple-foods)
- [**ProducePay** Los Angeles · founded 2014 *Raised*](https://millionrounds.com/company/producepay)
- [**Blank Street** New York · founded 2020 *Raised*](https://millionrounds.com/company/blank-street)
- [**Bevi** Boston · founded 2013 *Raised*](https://millionrounds.com/company/bevi)
- [**Kitchen United** Pasadena · founded 2017 *Raised*](https://millionrounds.com/company/kitchen-united)

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