# Dianthus: Internet, Cambridge, United States

> Dianthus: Dianthus is an AI-first e-commerce company founded in 2021 and based in Cambridge or Boston, Massachusetts. Based in Cambridge, United States.

Source: https://millionrounds.com/startup/dianthus (Millionrounds; every figure on the page links to its filing or article)

United States · [Internet startup](https://millionrounds.com/companies)

# Dianthus

Dianthus is an AI-first e-commerce company founded in 2021 and based in Cambridge or Boston, Massachusetts.

Funding reported Last round: Seed

Internet Cambridge, United States

Company summary

- **Founded:** 2021 5 years old
- **Team:** 11 11 to 50 people
- **Funding reported:** $12M in dollars
- **Last round:** Seed Mar 2022

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Dianthus has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Dianthus

Dianthus is an AI-first e-commerce company founded in 2021 and based in Cambridge or Boston, Massachusetts.

The company specializes in acquiring and scaling small to medium direct-to-consumer (D2C) brands, utilizing proprietary AI and machine learning software. Dianthus distinguishes itself from traditional aggregators by focusing on software development, boasting the largest team dedicated to creating AI/ML tools for e-commerce operations. The company operates as a fully integrated AI platform that enhances e-commerce from brand acquisition to fulfillment. It targets D2C brands with revenues between $2M and $40M, providing them with advanced technology, marketing resources, and operational support to accelerate growth while maintaining their brand identity. Dianthus has raised $11.5M in seed funding to support its acquisition strategy and platform expansion, focusing initially on consumer packaged goods in categories such as pet products, outdoor/active life, home, and beauty.

## What company datasets say Dianthus raised

Funding, as reported

Reported in all **$12M** in dollars

Rounds **2**

Last round **Seed**

Last round size **$12M**

Last round date **Mar 2022**

Investors listed **6**

## On a portfolio page

Investors who name them

- [Western Technology Investment](https://millionrounds.com/fund/wti)

Each firm lists Dianthus on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

consumers information technology & services e-commerce d2c internet consumer internet internet marketplace platforms

Built with from their website

Google Tag Manager LiteSpeed CloudFlare Viewport Meta Facebook SDK Webflow Hosting AI CloudFlare CDN CAPTCHA Google Font API

+8 more

Cloudflare Insights Mobile Friendly Open Graph jQuery Facebook Pixel Slack Cloudflare DNS Google Analytics

- **Sector:** Internet
- **Industry code:** NAICS 51, 44-45
- **Region:** Massachusetts
- **Revenue:** $2.0M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/dianthus)

## Internet in United States

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