# DESelect: Information technology & services, Antwerp, Belgium

> DESelect: DESelect is a marketing optimization platform designed specifically for Salesforce Marketing Cloud (SFMC). Based in Antwerp, Belgium. Founded 2019.

Source: https://millionrounds.com/startup/deselect (Millionrounds; every figure on the page links to its filing or article)

Belgium · [Information technology & services startup](https://millionrounds.com/companies)

# DESelect

DESelect is a marketing optimization platform designed specifically for Salesforce Marketing Cloud (SFMC).

Funding reported Last round: Seed

Information technology & services Antwerp, Belgium

Company summary

- **Founded:** 2019 7 years old
- **Team:** 19 11 to 50 people
- **Funding reported:** 5.5M as listed, currency not stated
- **Last round:** Seed Oct 2021

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for DESelect has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About DESelect

DESelect is a marketing optimization platform designed specifically for Salesforce Marketing Cloud (SFMC).

Founded in 2019 by Anthony Lamot and Jonathan Van Driesen, the company is headquartered in Antwerp, Belgium, with an additional office in Austin, Texas. As an official Salesforce partner, DESelect offers intuitive drag-and-drop solutions that help organizations efficiently launch campaigns, optimize data, and enhance customer engagement. The company provides several key products, including DESelect Segment for campaign launching, DESelect Engage for optimizing send frequency, and a popular Search App for content discovery. These solutions enable marketers to work independently with minimal training, significantly reducing the time spent on data management. DESelect primarily serves mid-market and enterprise clients globally, collaborating with Salesforce Implementation Partners and consulting firms to extend its reach. The company's mission is to help organizations connect with people through optimized marketing, acting as a central hub for marketing teams to boost engagement and ROI.

## What company datasets say DESelect raised

Funding, as reported

Reported in all **5.5M** in the source's currency

Rounds **1**

Last round **Seed**

Last round size **5.5M**

Last round date **Oct 2021**

Investors listed **1**

## Founders and team

From DESelect's own website: 2 founders.

**Anthony Lamot** Co-Founder & CEO

**Jonathan van Driessen** Co-Founder & CTO

## The company, in detail

What they build

Known for

consumers marketing frequency enterprises frequency capping education information technology & services frequency optimization personalization enterprise software telecommunications crm marketing automation campaign management saas customer relationship management services

Built with from their website

GitHub Actions Docker Google Cloud MailChimp Google Workspace CloudFlare Hubspot AI Google Meet CloudFlare CDN

+8 more

Jenkins Ruby On Rails Anthropic Claude Stripe Ruby Pulumi RabbitMQ GitLab

- **Sector:** Information technology & services
- **Industry code:** NAICS 54161, 51321, SIC 7375, 7372
- **Region:** Flanders
- **Part of:** UNARIC
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/deselect)

## Information technology & services in Belgium

Startups like it

- [**MobilityPlus** Ghent · founded 2016 *Raised*](https://millionrounds.com/company/mobilityplus)
- [**Guardsquare** Leuven · founded 2014 *Raised*](https://millionrounds.com/company/guardsquare)
- [**NGDATA** Gent · founded 2012 *Raised*](https://millionrounds.com/company/ngdata)
- [**Apicbase** Antwerpen · founded 2017 *Raised*](https://millionrounds.com/company/apicbase)
- [**Rombit** Antwerp · founded 2012 *Raised*](https://millionrounds.com/company/rombit)
- [**Ravical** Ghent · founded 2025 *Raised*](https://millionrounds.com/company/ravical)
- [**EMASPHERE** Ottignies-Louvain-la-Neuve · founded 2015 *Raised*](https://millionrounds.com/company/emasphere)
- [**Spencer** Antwerpen · founded 2016 *Raised*](https://millionrounds.com/company/spencer)

## Is this your company?

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