# DataPop: Marketing & advertising, Los Angeles, United States

> DataPop: DataPop is a Los Angeles-based advertising technology company founded in 2008 and acquired by Criteo in 2015. Based in Los Angeles, United States.

Source: https://millionrounds.com/startup/datapop (Millionrounds; every figure on the page links to its filing or article)

United States · [Marketing & advertising startup](https://millionrounds.com/companies)

# DataPop

DataPop is a Los Angeles-based advertising technology company founded in 2008 and acquired by Criteo in 2015.

Funding reported Last round: Series B

Marketing & advertising Los Angeles, United States

Company summary

- **Founded:** 2008 18 years old
- **Team:** 3 1 to 10 people
- **Funding reported:** $9.2M in dollars
- **Last round:** Series B Apr 2012

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for DataPop has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About DataPop

DataPop is a Los Angeles-based advertising technology company founded in 2008 and acquired by Criteo in 2015.

The company specializes in a cloud-based product advertising platform that helps marketers create targeted, dynamically generated ads and campaigns. Its core offering is a semantic advertising platform that transforms catalog and offer data into customized ads for various channels, including search, shopping, and social media. The platform supports Product Listing Ads, Comparison Shopping Engines, paid search, and social shopping channels like Pinterest. DataPop's technology enhances ad relevance by combining product attributes, search behavior, demographics, location, and consumer intent. It offers creative optimization at scale, automated ad generation, cross-channel optimization, audience segmentation, and campaign management support, primarily serving retailers, brands, and travel marketers.

## What company datasets say DataPop raised

Funding, as reported

Reported in all **$9.2M** in dollars

Rounds **3**

Last round **Series B**

Last round size **$7.0M**

Last round date **Apr 2012**

Investors listed **6**

SEC Form D **$990K sold, 2 filings, last Jul 2009**

## Founders and team

From the SEC filings it signed: 3 on the team.

- **chris william bolte** Executive Officer i
- **jason lehmbeck** Executive Officer i
- **stephen john zimmerman** Executive Officer i

## On a portfolio page

Investors who name them

- [Launchpad LA](https://millionrounds.com/fund/launchpad-la)

Each firm lists DataPop on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

creative optimization at scale consumer shopping engines product listing ads marketing & advertising social search marketing advertising services

- **Sector:** Marketing & advertising
- **Region:** California
- **Part of:** Criteo
- **Revenue:** $5.8M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/datapop)

## How it ended, so far

Exit

Exit Buyer Price When

Acquired Criteo undisclosed Feb 2015

## Marketing & advertising in United States

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## Is this your company?

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