# DanAds: Marketing & Advertising, New York, United States

> DanAds: DanAds is a white label self-serve Ad-desk for a publisher's small and medium advertisers. Based in New York, United States. Founded 2013.

Source: https://millionrounds.com/startup/danads (Millionrounds; every figure on the page links to its filing or article)

United States · [Marketing & Advertising startup](https://millionrounds.com/companies)

# DanAds

DanAds is a white label self-serve Ad-desk for a publisher's small and medium advertisers.

Funding reported Last round: Debt financing

Marketing & Advertising New York, United States

Company summary

- **Founded:** 2013 13 years old
- **Team:** 51 51 to 200 people
- **Funding reported:** $38M in dollars
- **Last round:** Debt financing Apr 2022

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for DanAds has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## What company datasets say DanAds raised

Funding, as reported

Reported in all **$38M** in dollars

Rounds **8**

Last round **Debt financing**

Last round date **Apr 2022**

Investors listed **15**

## Founders and team

From DanAds's own website: 2 founders, 11 on the team.

**Istvan Beres** Co-Founder & CEO

**Peo Persson** Co-Founder & CCO

- **Andreas Larsson** CFO
- **Johan Liljelund** CIO & Executive VP
- **Maarten Vrijens** VP Platform
- **Paul Cassar** Head of Sales & Self-Serve Services
- **Amar Bacevac** Global IT Staffing Manager
- **Anders Borg** Chairman of the Board
- **Axel Ernstsson** Senior Business Architect
- **Hans Fast** Senior Architect
- **Kristina Schauman** Member of the Board
- **Mikael Wintzell** Member of the Board
- **Sophia Spala** Member of the Board

Advisers *Anders Berglund* *Bradley Epperson* *Lauren Farber* *Lele Cao* *Pieter van den Bergh* *Reza Malekzadgan*

## On a portfolio page

Investors who name them

- [Forward Venture Capital](https://millionrounds.com/fund/forward-venture-capital)

Each firm lists DanAds on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## Marketing & Advertising in United States

Startups like it

- [**SATORI** Houston · founded 2015](https://millionrounds.com/startup/satori)
- [**LivingSocial** Washington · founded 2007](https://millionrounds.com/startup/livingsocial)
- [**Seedtag** New York · founded 2014](https://millionrounds.com/startup/seedtag)
- [**Terminus** Atlanta · founded 2014](https://millionrounds.com/startup/terminus-2)
- [**MNTN** Austin (Remote) · founded 2009](https://millionrounds.com/startup/mntn)
- [**PureCars** Atlanta · founded 2007](https://millionrounds.com/startup/purecars)
- [**GumGum** Santa Monica · founded 2008](https://millionrounds.com/startup/gumgum)
- [**AdTheorent** New York · founded 2011](https://millionrounds.com/startup/adtheorent)

## Is this your company?

Add your raise, your deck and your story, and put DanAds in front of investors. Or tell us what we have wrong.

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