# Crossroads Live: Entertainment, London, United Kingdom

> Crossroads Live: Crossroads Live (CXL) is a prominent global theatre producer and distributor of musical theatre, delivering world-class entertainment...

Source: https://millionrounds.com/startup/crossroads-live (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Entertainment startup](https://millionrounds.com/companies)

# Crossroads Live

Crossroads Live (CXL) is a prominent global theatre producer and distributor of musical theatre, delivering world-class entertainment across various regions, including the UK, Nort

Funding reported Last round: Undisclosed round

Entertainment London, United Kingdom

Company summary

- **Founded:** 2006 20 years old
- **Team:** 140 51 to 200 people
- **Funding reported:** 43M as listed, currency not stated
- **Last round:** Undisclosed round Dec 2022

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Crossroads Live has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Crossroads Live

Crossroads Live (CXL) is a prominent global theatre producer and distributor of musical theatre, delivering world-class entertainment across various regions, including the UK, Nort

h America, Australia, Asia, the Middle East, China, and Europe. Founded in 2019, the company operates from principal offices in London, Sydney, and New York, with additional locations in Los Angeles, Washington, D.C., and Melbourne. CXL has a diverse portfolio that includes over 500 productions, featuring notable titles like *Annie*, *Cats*, and *The Phantom of the Opera*. The company is recognized as the world's largest pantomime producer and also develops immersive entertainment experiences. CXL collaborates with top creative talent and rights-holders, co-producing Broadway hits such as *Tootsie* and *Hadestown*. With a focus on delivering the "Broadway experience" to audiences, Crossroads Live serves a global market, selling tickets directly to consumers and partnering with industry promoters and investors. Rob Baird is the CEO, and the company employs approximately 75 to 143 people worldwide.

## What company datasets say Crossroads Live raised

Funding, as reported

Reported in all **43M** in the source's currency

Rounds **1**

Last round **Undisclosed round**

Last round size **43M**

Last round date **Dec 2022**

## Founders and team

From Crossroads Live's own website: 7 on the team.

- **Angela Rowles** Chief Executive Officer, Crossroads Live North America
- **Bob Eady** Chief Operating Officer, Crossroads Live Group
- **Sever Hida** Chief Financial Officer, Crossroads Live Group
- **Andy Bowling** Group Finance Director
- **Ed McGovern** Group Business Development Director
- **James Lane** Group Director of Content
- **Jan Baister** Group Marketing Director

## On a portfolio page

Investors who name them

- [Backcast Partners](https://millionrounds.com/fund/backcast-partners-management-llc)

Each firm lists Crossroads Live on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

marketing strategy theatre production strategic partnerships pantomimes community involvement musical collaborations musical theatre performer supervision behind-the-scenes financial services arts education production planning entertainment ticket sales production design global touring

Built with from their website

Google Tag Manager parallax.js LiteSpeed Squarespace ECommerce WordPress.org PWA YouTube CloudFlare Viewport Meta Element UI

+8 more

Amazon S3 Priority Hints Magento 2 Microsoft Exchange MySQL Unpkg Microsoft 365 Apps & Services Mobile Friendly

- **Sector:** Entertainment
- **Industry code:** NAICS 711110, SIC 7929, 7922
- **Region:** England
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/crossroads-live)

## Entertainment in United Kingdom

Startups like it

- [**MUBI** Startup *Raised*](https://millionrounds.com/company/mubi)
- [**Fulwell 73** founded 2004 *Raised*](https://millionrounds.com/company/fulwell-73)
- [**Unit1 Studio** London *Raised*](https://millionrounds.com/company/unit1-studio)
- [**Banjo Robinson** London · founded 2017 *Raised*](https://millionrounds.com/company/banjo-robinson)
- [**DPL LIGHTING LTD** Basingstoke · founded 2013](https://millionrounds.com/startup/dpl-lighting-ltd)
- [**Omaze** London · founded 2019](https://millionrounds.com/startup/omaze-2)
- [**Poolhouse** London · founded 2024](https://millionrounds.com/startup/poolhouse)
- [**Gravity** Castleford · founded 2014](https://millionrounds.com/startup/gravity-16)

## Is this your company?

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