# CRMBonus: Information technology & services, Sao Paulo, Brazil

> CRMBonus: CRMBonus is a Brazilian technology platform founded in 2018 that specializes in customer acquisition, engagement, and loyalty for retail.

Source: https://millionrounds.com/startup/crmbonus (Millionrounds; every figure on the page links to its filing or article)

Brazil · [Information technology & services startup](https://millionrounds.com/companies)

# CRMBonus

CRMBonus is a Brazilian technology platform founded in 2018 that specializes in customer acquisition, engagement, and loyalty for retail.

Funding reported Last round: Series B

Information technology & services Sao Paulo, Brazil

Company summary

- **Founded:** 2018 8 years old
- **Team:** 370 201 to 1,000 people
- **Funding reported:** 680M as listed, currency not stated
- **Last round:** Series B May 2024

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for CRMBonus has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About CRMBonus

CRMBonus is a Brazilian technology platform founded in 2018 that specializes in customer acquisition, engagement, and loyalty for retail.

The company leverages data, artificial intelligence, and intelligent cashback to drive growth and profitability for businesses. CRMBonus is a leader in loyalty and repurchase solutions in Brazil, serving nearly 3,000 brands and reaching over 100 million consumers. The company offers an integrated ecosystem of marketing and CRM solutions, including Giftback, a pioneering cashback solution; Vale Bonus, focused on customer engagement through loyalty programs; CRM Ads, which enhances sales and engagement via retail media; CRMBack, a platform for customer retention; and Oto CRM, designed for physical retail stores. CRMBonus has attracted significant investment, raising over R$ 700 million from notable funds and partners, including Softbank and iFood, which acquired a 20% stake to invest in retail AI.

## What company datasets say CRMBonus raised

Funding, as reported

Reported in all **680M** in the source's currency

Rounds **2**

Last round **Series B**

Last round date **May 2024**

Investors listed **10**

## On a portfolio page

Investors who name them

- [Valor Capital Group](https://millionrounds.com/fund/valor-capital)

Each firm lists CRMBonus on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

marketing strategy management consulting customer satisfaction reguas de relacionamento customer behavior analytics consumers customer interaction customer engagement customer reactivation omnichannel marketing marketing omnichannel customer service loyalty program scalability enterprises client retention churn reduction

Built with from their website

Microsoft Azure Monitor Docker Amazon SES Google Tag Manager Amazon CloudFront Google Sheets Salesforce CRM Analytics HREF Lang AWS Trusted Advisor Atlassian

+8 more

React Native Google Cloud Nativo Google Ads Clarity SDM YouTube GitHub Google Workspace

- **Sector:** Information technology & services
- **Industry code:** NAICS 54161, 513210, 541810, SIC 7389, 7372, 7311
- **Region:** State of Sao Paulo
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/crmbonus)

## Information technology & services in Brazil

Startups like it

- [**QuintoAndar** Sao Paulo · founded 2012 *Raised*](https://millionrounds.com/company/quintoandar)
- [**Starian** Florianopolis · founded 2025 *Raised*](https://millionrounds.com/company/starian)
- [**Decade** Sao Paulo · founded 2025 *Raised*](https://millionrounds.com/company/decade)
- [**Olist** Curitiba · founded 2015 *Raised*](https://millionrounds.com/company/olist)
- [**Paytrack** Blumenau · founded 2016 *Raised*](https://millionrounds.com/company/paytrack)
- [**Onfly** Belo Horizonte · founded 2018 *Raised*](https://millionrounds.com/company/onfly)
- [**Tako** Sao Paulo · founded 2022 *Raised*](https://millionrounds.com/company/tako)
- [**Escale** Sao Paulo · founded 2013 *Raised*](https://millionrounds.com/company/escale)

## Is this your company?

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