# Cradlewise: Consumer services, San Francisco, United States

> Cradlewise: Cradlewise is a baby tech company based in San Francisco, Bangalore, and Pune. Based in San Francisco, United States. Founded 2018.

Source: https://millionrounds.com/startup/cradlewise (Millionrounds; every figure on the page links to its filing or article)

United States · [Consumer services startup](https://millionrounds.com/companies)

# Cradlewise

Cradlewise is a baby tech company based in San Francisco, Bangalore, and Pune.

Funding reported Last round: Seed

Consumer services San Francisco, United States

Company summary

- **Founded:** 2018 8 years old
- **Team:** 95 51 to 200 people
- **Funding reported:** $12M in dollars
- **Last round:** Seed Nov 2021

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Cradlewise has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Cradlewise

Cradlewise is a baby tech company based in San Francisco, Bangalore, and Pune.

It focuses on creating smart products that enhance family time and ease the transition to parenthood. The company has dedicated four years to perfecting the safety mechanisms of its products, ensuring a safe sleeping environment for babies. The primary offering from Cradlewise is an All-in-One Smart Bassinet, Crib, and Baby Monitor. This innovative product serves multiple functions, including providing sleep insights through a dedicated Cradlewise app. The company prioritizes safety, with its crib meeting or exceeding U.S. Consumer Product Safety Commission standards and having been tested for chemical safety. Cradlewise aims to support new and expecting parents by providing solutions that improve sleep quality and family interactions.

## What company datasets say Cradlewise raised

Funding, as reported

Reported in all **$12M** in dollars

Rounds **3**

Last round **Seed**

Last round size **$12M**

Last round date **Nov 2021**

Investors listed **11**

SEC Form D **$7.9M sold, 1 filing, last Nov 2021**

## Founders and team

From the SEC filings it signed: 2 on the team.

- **Bharath Patil** Executive Officer, Director i
- **Radhika Bharath Patil** Executive Officer, Director i

On the board, as filed i *Nikhil Basu Trivedi*

## On a portfolio page

Investors who name them

- [Better Capital](https://millionrounds.com/fund/better-capital-2)

Each firm lists Cradlewise on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

baby monitor hardware parenting support parent notifications remote monitoring crib safety features dark mode consumers responsive baby care technology product design sensor-driven sleep management baby sleep cues life cycle product baby tech cloud camera flip

Built with from their website

accessiBe Google Tag Manager Visual Website Optimizer Amazon CloudFront Google Sheets WebRTC WordPress.org HREF Lang Atlassian TypeScript

+8 more

Google Ads Klaviyo TestFlight YouTube Google Workspace Shopify Custom Viewport Meta Emotion

- **Sector:** Consumer services
- **Industry code:** NAICS 33993, 334310, 337122, 454110, SIC 3571
- **Region:** California
- **Revenue:** $2.5M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/cradlewise-inc)

## Consumer services in United States

Startups like it

- [**Luxe** San Francisco · founded 2013 *Raised*](https://millionrounds.com/company/luxe)
- [**TULU** New York · founded 2021 *Raised*](https://millionrounds.com/company/tulu)
- [**Landis** New York · founded 2018 *Raised*](https://millionrounds.com/company/landis)
- [**Nines** New York · founded 2020 *Raised*](https://millionrounds.com/company/nines)
- [**Rinse** San Francisco · founded 2013 *Raised*](https://millionrounds.com/company/rinse)
- [**Brava** New York · founded 2020 *Raised*](https://millionrounds.com/company/brava)
- [**Coffee Meets Bagel** San Francisco · founded 2012 *Raised*](https://millionrounds.com/company/coffee-meets-bagel)
- [**Inked Brands** Bowling Green · founded 2009 *Raised*](https://millionrounds.com/company/inked-brands)

## Is this your company?

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