# Covatic: Information technology & services, Birmingham, United Kingdom

> Covatic: Covatic is a Birmingham-based adtech company founded in 2016, originally spun out of the University of Oxford. Based in Birmingham, United Kingdom.

Source: https://millionrounds.com/startup/covatic (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Information technology & services startup](https://millionrounds.com/companies)

# Covatic

Covatic is a Birmingham-based adtech company founded in 2016, originally spun out of the University of Oxford.

Funding reported Last round: Series A

Information technology & services Birmingham, United Kingdom

Company summary

- **Founded:** 2017 9 years old
- **Team:** 20 11 to 50 people
- **Funding reported:** 6.4M as listed, currency not stated
- **Last round:** Series A May 2023

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Covatic has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Covatic

Covatic is a Birmingham-based adtech company founded in 2016, originally spun out of the University of Oxford.

As a Certified B Corp, Covatic focuses on privacy-first, addressable audience solutions that do not rely on third-party data or cookies. The company aims to innovate digital advertising while protecting user privacy through its "private-by-design" approach. The primary offering from Covatic is an on-device software development kit (SDK) known as Serendipity, which utilizes mobile algorithms and machine learning for smart personalization in apps. This SDK builds user profiles locally on devices without collecting personal data, ensuring privacy. Covatic's technology enables 100% audience monetization across various platforms, including Connected TV and mobile, while maintaining GDPR compliance. The company partners with online publishers, media companies, and brands to enhance advertising targeting and improve user experiences. Notable partners include Bauer, Sky, and BBC Worldwide.

## What company datasets say Covatic raised

Funding, as reported

Reported in all **6.4M** in the source's currency

Rounds **5**

Last round **Series A**

Last round size **2M**

Last round date **May 2023**

Investors listed **9**

## Funding filed with regulators

Covatic filed 12 raises, $10.0M in all. Filings say how much was sold and to how many investors; they never name the investors.

- Mar 2026 **$670K** UK share allotment
- Mar 2026 **$1.2M** UK share allotment
- Apr 2025 **$196K** UK share allotment
- Mar 2025 **$259K** UK share allotment
- Dec 2024 **$138K** UK share allotment
- Oct 2024 **$679K** UK share allotment
- Aug 2024 **$470K** UK share allotment
- Jun 2023 **$1.9M** UK share allotment
- Mar 2023 **$3.0M** UK share allotment
- Apr 2022 **$448K** UK share allotment
- Dec 2021 **$704K** UK share allotment
- Aug 2021 **$312K** UK share allotment

## On 3 portfolio pages

Investors who name them

- [Future Planet Capital Regional](https://millionrounds.com/fund/future-planet-capital-regional)
- [Oxford Technology Management](https://millionrounds.com/fund/oxford-technology-management)
- [Comcast](https://millionrounds.com/fund/comcast)

Each firm lists Covatic on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

hardware privacy-compliant ad delivery privacy-preserving targeting marketing audience data integration privacy first web smart tv advertising real-time audience modeling information technology & services advertising & marketing privacy-centric adtech ctv person-level targeting audience data enrichment multi-device targeting wi-fi device detection

Built with from their website

Atlassian Google Workspace Zoom Meetings GoDaddy Domains MongoDB Atlas Apple Business Manager Google Meet Mailgun GoDaddy Hosting Google Search Console

+2 more

Apple School Manager Gmail

- **Sector:** Information technology & services
- **Industry code:** NAICS 541810, 513210, SIC 7375, 7311, 7372
- **Region:** England
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/covatic)

## Information technology & services in United Kingdom

Startups like it

- [**Wayve** London · founded 2017 *Raised*](https://millionrounds.com/company/wayve)
- [**CuspAI** Cambridge · founded 2024 *Raised*](https://millionrounds.com/company/cuspai)
- [**PhysicsX** London · founded 2019 *Raised*](https://millionrounds.com/company/physicsx)
- [**Synthesia** London · founded 2017 *Raised*](https://millionrounds.com/company/synthesia)
- [**Tessl** London · founded 2024 *Raised*](https://millionrounds.com/company/tessl)
- [**Fractile** London · founded 2022 *Raised*](https://millionrounds.com/company/fractile)
- [**Nothing** London · founded 2020 *Raised*](https://millionrounds.com/company/nothing)
- [**Behavox** London · founded 2014 *Raised*](https://millionrounds.com/company/behavox)

## Is this your company?

Add your raise, your deck and your story, and put Covatic in front of investors. Or tell us what we have wrong.

[List your startup](https://millionrounds.com/list-your-startup)[Send a correction](https://millionrounds.com/corrections)