# CONTEXTWEB: Online media, New York, United States

> CONTEXTWEB: ContextWeb was a digital media and advertising technology company based in New York, founded in 2000. Based in New York, United States.

Source: https://millionrounds.com/startup/contextweb (Millionrounds; every figure on the page links to its filing or article)

United States · [Online media startup](https://millionrounds.com/companies)

# CONTEXTWEB

ContextWeb was a digital media and advertising technology company based in New York, founded in 2000.

Funding reported Last round: Undisclosed round

Online media New York, United States

Company summary

- **Founded:** 2000 26 years old
- **Team:** 14 11 to 50 people
- **Funding reported:** $64M in dollars
- **Last round:** Undisclosed round Sept 2011

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for CONTEXTWEB has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About CONTEXTWEB

ContextWeb was a digital media and advertising technology company based in New York, founded in 2000.

It specialized in contextual targeting and programmatic ad exchange capabilities. In 2011, ContextWeb merged with Datran Media to form PulsePoint, which was later acquired by Internet Brands’ WebMD/Medscape parent company. The company's main product was ContextAd, a contextual advertising solution that matched ads to web page content in real time using keywords and categories. This platform served advertisers, web publishers, ad networks, and portals, aiming to enhance relevance and audience engagement. ContextWeb also operated an ad exchange and a real-time advertising marketplace, facilitating programmatic trading of inventory at scale. The system was capable of analyzing page content in under 20 milliseconds and handling billions of transactions in real time. ContextWeb positioned itself as an integrated digital media services company, focusing on measurable online ad performance through audience data and contextual signals. It provided tools and customer support for both publishers and advertisers, emphasizing its extensive reach and performance in the ad-supported market.

## What company datasets say CONTEXTWEB raised

Funding, as reported

Reported in all **$64M** in dollars

Rounds **5**

Last round **Undisclosed round**

Last round size **$10M**

Last round date **Sept 2011**

Investors listed **4**

## The company, in detail

What they build

Known for

consumers information technology & services ad exchange information technology agency sales auctions advertising contextual technology online media analytics internet consumer internet online audio & video media

Built with from their website

Cloudflare DNS Google Workspace CloudFlare Microsoft Exchange Online Google Meet CloudFlare CDN Microsoft Exchange Microsoft 365 Outlook Microsoft 365 Apps & Services

+4 more

Microsoft Email Providers NS1 Google Search Console Gmail

- **Sector:** Online media
- **Industry code:** NAICS 541810, 519290, SIC 7311, 7375
- **Region:** New York
- **Revenue:** $10M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/contextweb)

## Online media in United States

Startups like it

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- [**The Athletic** San Francisco · founded 2016 *Raised*](https://millionrounds.com/company/the-athletic)
- [**FreightWaves** Chattanooga · founded 2017 *Raised*](https://millionrounds.com/company/freightwaves)
- [**Kapwing** San Francisco · founded 2018 *Raised*](https://millionrounds.com/company/kapwing)
- [**Jobble** Boston · founded 2016 *Raised*](https://millionrounds.com/company/jobble)
- [**Exactuals** Los Angeles · founded 2011 *Raised*](https://millionrounds.com/company/exactuals)
- [**Zippia** San Mateo · founded 2015 *Raised*](https://millionrounds.com/company/zippia)

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