# Ceto: Maritime, Newcastle upon Tyne, United Kingdom

> Ceto: Ceto AI, officially registered as CetoAI Limited, is a maritime technology startup based in Newcastle upon Tyne, United Kingdom.

Source: https://millionrounds.com/startup/ceto (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Maritime startup](https://millionrounds.com/companies)

# Ceto

Ceto AI, officially registered as CetoAI Limited, is a maritime technology startup based in Newcastle upon Tyne, United Kingdom.

Funding reported Last round: Seed

Maritime Newcastle upon Tyne, United Kingdom

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Company summary

- **Founded:** 2020 6 years old
- **Team:** 15 11 to 50 people
- **Funding reported:** 4.8M as listed, currency not stated
- **Last round:** Seed Oct 2023

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Ceto has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Ceto

Ceto AI, officially registered as CetoAI Limited, is a maritime technology startup based in Newcastle upon Tyne, United Kingdom.

Founded in 2020 by Tony Hildrew, the company focuses on AI-powered vessel performance optimization. Ceto AI addresses a significant industry challenge, as nearly 45% of marine hull insurance claims arise from machinery breakdowns. By utilizing artificial intelligence and high-frequency sensor data, Ceto AI enables predictive maintenance, emissions tracking, and performance-linked insurance solutions. The company operates in the B2B SaaS space and offers a range of services, including predictive analytics, real-time risk insights, and connected insurance solutions. Key products include Watchkeeper, a predictive maintenance tool, and CarbonID, which tracks emissions and operational efficiency. Ceto AI also provides a cloud-based intelligence platform that aggregates data for vessel operators and underwriters. With strategic partnerships, including a collaboration with Chaucer Group for direct underwriting capacity, Ceto AI aims to enhance operational efficiency and sustainability in the maritime and insurance industries.

## What company datasets say Ceto raised

Funding, as reported

Reported in all **4.8M** in the source's currency

Rounds **1**

Last round **Seed**

Last round size **4.8M**

Last round date **Oct 2023**

Investors listed **5**

## The company, in detail

What they build

Known for

emissions reduction marine industry technology distribution sustainability in shipping enterprises sustainability solutions marine industry partnerships maritime transportation information technology & services insurance marine industry innovation enterprise software information technology real-time vessel data ai for maritime safety emissions monitoring

Built with from their website

Google Tag Manager Google Workspace Viewport Meta LinkedIn Ads Hubspot GoDaddy Domains Microsoft Exchange Online VueJS HSTS Microsoft Exchange

+8 more

Microsoft 365 Outlook Microsoft 365 Apps & Services Nuxtjs Mobile Friendly Vercel Microsoft Email Providers Azure Blob Storage

- **Sector:** Maritime
- **Industry code:** NAICS 48831, 51321, 541512, SIC 8731
- **Region:** England
- **Revenue:** 7.3M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/cetoai)

## Maritime in United Kingdom

Startups like it

- [**Hamworthy Moss AS** Poole](https://millionrounds.com/startup/hamworthy-moss-as)
- [**Orca AI** London · founded 2018](https://millionrounds.com/startup/orca-ai-3)
- [**Fractal Logistics** London · founded 2017](https://millionrounds.com/startup/fractal-logistics)
- [**Inyanga Marine Energy Group** Penryn · founded 2017](https://millionrounds.com/startup/inyanga-marine-energy-group)
- [**Fletcher** Portlethen · founded 2007](https://millionrounds.com/startup/fletcher)
- [**GT Wings** Southampton · founded 2021](https://millionrounds.com/startup/gt-wings)
- [**ACUA Ocean** Plymouth · founded 2021](https://millionrounds.com/startup/acua-ocean-2)
- [**Arksen** London · founded 2017](https://millionrounds.com/startup/arksen)

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