# Centrical: Information technology & services, New York, United States

> Centrical: Centrical is a New York-based company that offers an AI-powered Performance Experience Platform designed to enhance frontline employee...

Source: https://millionrounds.com/startup/centrical-2 (Millionrounds; every figure on the page links to its filing or article)

United States · [Information technology & services startup](https://millionrounds.com/companies)

# Centrical

Centrical is a New York-based company that offers an AI-powered Performance Experience Platform designed to enhance frontline employee engagement, performance, and growth.

Funding reported Last round: Series C

Information technology & services New York, United States

Company summary

- **Founded:** 2013 13 years old
- **Team:** 150 51 to 200 people
- **Funding reported:** $66M in dollars
- **Last round:** Series C Mar 2021

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Centrical has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Centrical

Centrical is a New York-based company that offers an AI-powered Performance Experience Platform designed to enhance frontline employee engagement, performance, and growth.

Founded in 2013, the company focuses on gamification, real-time performance management, personalized microlearning, and coaching to create highly engaged and productive teams. Centrical's services include adaptive microlearning, AI-driven coaching, quality assurance, and insights from the voice of the employee, all integrated with gamification elements like badges, leaderboards, and challenges. The platform is tailored for contact centers, sales teams, and learning and development departments, providing real-time analytics, goal tracking, and customizable dashboards. Centrical serves multinational corporations and mid-sized enterprises across various sectors, including technology, financial services, healthcare, and retail. The company operates globally, with offices in New York, Tel Aviv, and London, and supports customers in 150 countries across 40 languages.

## What company datasets say Centrical raised

Funding, as reported

Reported in all **$66M** in dollars

Rounds **5**

Last round **Series C**

Last round size **$39M**

Last round date **Mar 2021**

Investors listed **10**

## Founders and team

From Centrical's own website: 1 founder, 9 on the team.

**Gal Rimon** Founder and CEO

- **Brad Tompkins** Chief Revenue Officer
- **Daphne Saragosti** Chief Customer Officer
- **Doron Neumann** Chief Technology Officer
- **Ronen Botzer** Chief Financial Officer
- **Ariel Herman** VP, Research and Development
- **Ella Davidson** VP, Global HR
- **Linat Mart** VP, Product Management
- **Madeleine Freind** VP, Customer Success
- **Natalie Roth** VP, Corporate Marketing

## On a portfolio page

Investors who name them

- [Eastward Capital Partners](https://millionrounds.com/fund/eastward-capital-partners)

Each firm lists Centrical on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

sales operations contact center software lms information technology & services microlearning employee engagement performance management learning development frontline employee performance software development employee experience customer experience employee coaching

Built with from their website

ChatGPT Amazon ELB Amazon SES Google Tag Manager Qlik Sense Amazon CloudFront Canva WordPress.org Atlassian PWA

+8 more

CallMiner Eureka TypeScript Twitter Analytics WOW AWS Application Load Balancer Bing Linkedin Insight Tag Font Awesome

- **Sector:** Information technology & services
- **Industry code:** NAICS 513210, 611430, SIC 7372, 8299
- **Region:** New York
- **Revenue:** $23M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/centrical)

## Information technology & services in United States

Startups like it

- [**Databricks** San Francisco · founded 2013 *Raised*](https://millionrounds.com/company/databricks)
- [**Waymo** Mountain View · founded 2009 *Raised*](https://millionrounds.com/company/waymo)
- [**Crusoe** Denver · founded 2018 *Raised*](https://millionrounds.com/company/crusoe)
- [**Cursor** San Francisco · founded 2017 *Raised*](https://millionrounds.com/company/cursor)
- [**Thinking Machines Lab** San Francisco *Raised*](https://millionrounds.com/company/thinking-machines-lab)
- [**Cognition** San Francisco *Raised*](https://millionrounds.com/company/cognition)
- [**Polymarket** New York · founded 2020 *Raised*](https://millionrounds.com/company/polymarket)
- [**Harvey** San Francisco · founded 2022 *Raised*](https://millionrounds.com/company/harvey)

## Is this your company?

Add your raise, your deck and your story, and put Centrical in front of investors. Or tell us what we have wrong.

[List your startup](https://millionrounds.com/list-your-startup)[Send a correction](https://millionrounds.com/corrections)