# Centra: Information technology & services, Stockholm, Sweden

> Centra: Centra is a cloud-based commerce platform that specializes in Direct-to-Consumer (DTC) and wholesale e-commerce for fashion and lifestyle brands.

Source: https://millionrounds.com/startup/centra (Millionrounds; every figure on the page links to its filing or article)

Sweden · [Information technology & services startup](https://millionrounds.com/companies)

# Centra

Centra is a cloud-based commerce platform that specializes in Direct-to-Consumer (DTC) and wholesale e-commerce for fashion and lifestyle brands.

Funding reported Last round: Private equity

Information technology & services Stockholm, Sweden

Company summary

- **Founded:** 2016 10 years old
- **Team:** 320 201 to 1,000 people
- **Funding reported:** 100M as listed, currency not stated
- **Last round:** Private equity Nov 2021

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Centra has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Centra

Centra is a cloud-based commerce platform that specializes in Direct-to-Consumer (DTC) and wholesale e-commerce for fashion and lifestyle brands.

Founded in Stockholm in 2016, Centra has become a leading player in the Nordic region and now supports over 300 brands globally. The platform is designed to help brands scale rapidly and operate in multiple markets with features like multi-currency, multi-language, and multi-pricelist capabilities. Centra offers a headless e-commerce solution that includes tools for managing DTC commerce, optimizing B2B operations, and enhancing product information management. The platform enables brands to create tailored shopping experiences and streamline their retail distribution. With a strong investment backing from H&M Group, Centra continues to expand its presence, with offices in Sweden, Poland, the UK, and the USA.

## What company datasets say Centra raised

Funding, as reported

Reported in all **100M** in the source's currency

Rounds **1**

Last round **Private equity**

Last round size **6M**

Last round date **Nov 2021**

Investors listed **2**

## On a portfolio page

Investors who name them

- [H&M Group Ventures (Prev. H&M CO:LAB)](https://millionrounds.com/fund/h-and-m-group-ventures-prev-h-and-m-co-lab)

Each firm lists Centra on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

preorders real-time stock updates user experience fashion luxury goods api scalable multi-warehouse support order fulfillment consumers customer engagement customer journey analytics fashion retail on-brand experience automated fulfillment customization

Built with from their website

Docker Kiosked Amazon SES Klarna Google Tag Manager GitLab CI/CD Wordpress VIP AWS Trusted Advisor PWA TypeScript

+8 more

Redis Google Cloud Run Klaviyo Ansible GitHub MailChimp Jira Cloudflare DNS

- **Sector:** Information technology & services
- **Industry code:** NAICS 54151, 513210, SIC 5734
- **Region:** Stockholm County
- **Revenue:** 33.8M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/centra)

## Information technology & services in Sweden

Startups like it

- [**Lovable** Stockholm · founded 2023 *Raised*](https://millionrounds.com/company/lovable)
- [**Legora** Stockholm · founded 2023 *Raised*](https://millionrounds.com/company/legora)
- [**Syncron** Stockholm · founded 1999 *Raised*](https://millionrounds.com/company/syncron)
- [**evroc** Stockholm · founded 2022 *Raised*](https://millionrounds.com/company/evroc)
- [**Endra** Stockholm · founded 2024 *Raised*](https://millionrounds.com/company/endra)
- [**Validio** Stockholm · founded 2019 *Raised*](https://millionrounds.com/company/validio)
- [**Natural Cycles** Stockholm · founded 2013 *Raised*](https://millionrounds.com/company/natural-cycles)
- [**Epidemic Sound** Stockholm · founded 2009 *Raised*](https://millionrounds.com/company/epidemic-sound)

## Is this your company?

Add your raise, your deck and your story, and put Centra in front of investors. Or tell us what we have wrong.

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