# Cap Hill Brands: Consumer goods, Seattle, United States

> Cap Hill Brands: Cap Hill Brands was a Seattle-based consumer products company founded in 2020. Based in Seattle, United States. Founded 2020.

Source: https://millionrounds.com/startup/cap-hill-brands (Millionrounds; every figure on the page links to its filing or article)

United States · [Consumer goods startup](https://millionrounds.com/companies)

# Cap Hill Brands

Cap Hill Brands was a Seattle-based consumer products company founded in 2020.

Funding reported Last round: Series B

Consumer goods Seattle, United States

Company summary

- **Founded:** 2020 6 years old
- **Team:** 6 1 to 10 people
- **Funding reported:** $250M in dollars
- **Last round:** Series B Sept 2022

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Cap Hill Brands has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Cap Hill Brands

Cap Hill Brands was a Seattle-based consumer products company founded in 2020.

The company focused on acquiring and operating e-commerce and direct-to-consumer brands. Its model aimed to help underperforming or high-potential brands grow into profitable businesses through long-term ownership and operational support. The core activity of Cap Hill Brands involved the acquisition and operation of digitally native and online-selling brands. In addition to acquiring brands, the company provided marketing, operations, and strategy support, along with tech-enabled solutions to enhance brand performance. Cap Hill Brands primarily targeted e-commerce and DTC brands, with products sold through online channels like Amazon. In 2022, Cap Hill Brands secured a $100 million Series B funding round led by BlackRock. The company merged with Juvo+ in March 2024 to form Infinite Commerce, marking a new chapter in its journey.

## What company datasets say Cap Hill Brands raised

Funding, as reported

Reported in all **$250M** in dollars

Rounds **3**

Last round **Series B**

Last round size **$100M**

Last round date **Sept 2022**

Investors listed **5**

## On a portfolio page

Investors who name them

- [Ascend](https://millionrounds.com/fund/ascend)

Each firm lists Cap Hill Brands on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

hardware consumer brand portfolio consumables customer satisfaction consumers data protection customer engagement marketplace revenue logistics management 000 skus distribution manufacturing enterprises marketplace partners dtc brands marketplace partnerships

Built with from their website

Amazon CloudFront jQuery CDN Google Workspace Viewport Meta GoDaddy Domains Amazon AWS Webflow Hosting Microsoft Exchange Online Google Hosted Libraries Google Font API

+8 more

Microsoft Exchange Microsoft 365 Unpkg Outlook Microsoft 365 Apps & Services Mobile Friendly Microsoft Email Providers GoDaddy Hosting

- **Sector:** Consumer goods
- **Industry code:** NAICS 44-45, 51, SIC 5099
- **Region:** Washington
- **Revenue:** $1.0B a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/cap-hill-brands)

## Consumer goods in United States

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- [**Bloomscape** Detroit · founded 2017 *Raised*](https://millionrounds.com/company/bloomscape)

## Is this your company?

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