# Canela Media: Marketing & advertising, New York, United States > Canela Media: Canela Media is a technology-driven multicultural media company based in New York, founded in 2019. Based in New York, United States. Source: https://millionrounds.com/startup/canela-media (Millionrounds; every figure on the page links to its filing or article) United States · [Marketing & advertising startup](https://millionrounds.com/companies) # Canela Media Canela Media is a technology-driven multicultural media company based in New York, founded in 2019. Funding reported Last round: Series A Marketing & advertising New York, United States Company summary - **Founded:** 2019 7 years old - **Team:** 170 51 to 200 people - **Funding reported:** $45M in dollars - **Last round:** Series A Feb 2022 How sure we are - ✓ **Listed** We know it exists and what it does - 2 **Funding reported** A company dataset reports a raise - 3 **Observed** A filing or a dated announcement confirms a round No round for Canela Media has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology) ## About Canela Media Canela Media is a technology-driven multicultural media company based in New York, founded in 2019. It operates Canela.TV, a free ad-supported video-on-demand streaming platform that connects brands with U.S. Hispanic audiences. The company is female- and minority-owned, focusing on providing accessible, bilingual Hispanic content without subscription fees. Canela Media serves over 68 million unique monthly users, with Canela.TV reaching more than 55 million active users. The platform offers over 9,000 hours of bilingual content, including original series, movies, music, news, sports, and children's programming. Additionally, Canela Media provides data-driven advertising solutions to help brands effectively reach U.S. Hispanics. The company has raised over $37.8 million in funding and is recognized as the fourth largest Hispanic ad-focused company in the industry. ## What company datasets say Canela Media raised Funding, as reported Reported in all **$45M** in dollars Rounds **3** Last round **Series A** Last round size **$20M** Last round date **Feb 2022** Investors listed **13** SEC Form D **$20M sold, 1 filing, last Jul 2022** ## Founders and team From Canela Media's own website and the SEC filings it signed: 2 founders, 7 on the team. **Isabel Rafferty Zavala** CEO & Co-Founder **Michael Rafferty** COO & Co-Founder *Named on its 2022 Form D* - **Philippe Guelton** Global President - **Chechu Lasheras** Chief Strategy Officer - **Jose Molina** Chief Financial Officer - **Peter González** Chief Technology Officer - **Olga Patarroyo** Head of Human Resources - **Karsten Amlie** General Counsel - **Isabel Rafferty** Executive Officer i On the board, as filed i *Luis Guttierez* *Rodrigo Garcia* *Susan Lyne* ## On 7 portfolio pages Investors who name them - [Next Act Fund](https://millionrounds.com/fund/next-act-fund-llc) - [Samsung Next](https://millionrounds.com/fund/samsung-next) - [Mighty Capital](https://millionrounds.com/fund/mighty-capital) - [Portfolia](https://millionrounds.com/fund/portfolia) - [Link Ventures](https://millionrounds.com/fund/link-ventures) - [Acrew Capital](https://millionrounds.com/fund/acrew-capital) - [Angeles Investors](https://millionrounds.com/fund/angeles-investors) Each firm lists Canela Media on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source. ## The company, in detail What they build Known for audience data libraries vertical content for music and sports user experience ad-supported streaming model culturally relevant content continuous innovation in media consumers club canela content personalization for hispanics proprietary data solutions content delivery digital media ecosystem latin america distribution html Built with from their website ChatGPT Amazon DynamoDB OneTrust Tech Risk & Compliance Heroku Atlassian Samsung Pay LiveRamp TypeScript Google Cloud Microsoft PowerPoint +8 more Google Ads Ramp YouTube Dv360 JSON Google Play Amazon Simple Queue Service Google Cloud Storage - **Sector:** Marketing & advertising - **Industry code:** NAICS 519, 516210, 512110, SIC 4899 - **Region:** New York - **Part of:** Canela.TV - **Revenue:** $10M a year, as listed - **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/canela-media) ## Marketing & advertising in United States Startups like it - [**SheerID** Portland · founded 2011 *Raised*](https://millionrounds.com/company/sheerid) - [**Yieldbot** New York · founded 2010 *Raised*](https://millionrounds.com/company/yieldbot) - [**BranchLab** New York · founded 2024 *Raised*](https://millionrounds.com/company/branchlab) - [**Skyword** Boston · founded 2010 *Raised*](https://millionrounds.com/company/skyword) - [**eLocal** Conshohocken · founded 2008 *Raised*](https://millionrounds.com/company/elocal) - [**Connatix** New York · founded 2014 *Raised*](https://millionrounds.com/company/connatix) - [**Bustle** Wichita · founded 2013 *Raised*](https://millionrounds.com/company/bustle) - [**EDO** New York · founded 2015 *Raised*](https://millionrounds.com/company/edo) ## Is this your company? 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