# Callaly: Cosmetics, London, United Kingdom

> Callaly: Callaly is a London-based feminine care company founded in 2014 by gynaecologist Alex Hooi and fashion industry veteran Ewa Radziwon.

Source: https://millionrounds.com/startup/callaly (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Cosmetics startup](https://millionrounds.com/companies)

# Callaly

Callaly is a London-based feminine care company founded in 2014 by gynaecologist Alex Hooi and fashion industry veteran Ewa Radziwon.

Funding reported Last round: Equity crowdfunding

Cosmetics London, United Kingdom

Company summary

- **Founded:** 2014 12 years old
- **Team:** 3 1 to 10 people
- **Funding reported:** 9.5M as listed, currency not stated
- **Last round:** Equity crowdfunding Nov 2021

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Callaly has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Callaly

Callaly is a London-based feminine care company founded in 2014 by gynaecologist Alex Hooi and fashion industry veteran Ewa Radziwon.

As a certified B Corporation, Callaly is dedicated to prioritizing women's health and providing high-quality solutions in the personal products industry. The company is known for its innovative product, the Tampliner®, which combines a tampon and liner for enhanced leak protection without the need for an applicator. This product has been recognized as one of TIME’s Best Inventions of 2020. Callaly's product line features 100% organic cotton items, including non-applicator tampons, menstrual pads, and daily liners. The company operates a direct-to-consumer model, offering a bespoke subscription service that allows customers to tailor their orders based on individual needs. With a commitment to sustainability and social impact, Callaly contributes a portion of its profits to improve healthcare access for people with periods worldwide. The company has experienced significant growth, achieving 160% growth during the COVID-19 pandemic and disrupting the $30 billion FemCare market with its unique offerings.

## What company datasets say Callaly raised

Funding, as reported

Reported in all **9.5M** in the source's currency

Rounds **14**

Last round **Equity crowdfunding**

Last round size **60k**

Last round date **Nov 2021**

Investors listed **2**

## The company, in detail

What they build

Known for

health care consumers distribution manufacturing plastic-free tampons sustainable menstrual products organic cotton tampons recyclable packaging information technology & services cosmetics hospital & health care female health innovation feminine care leak protection technology bioplastics beauty

Built with from their website

Google Tag Manager WordPress.org YouTube Cloudflare DNS Google Workspace Django CloudFlare Viewport Meta HTTP/3 Cloudflare Rocket Loader

+8 more

Cloudflare Browser Insights Vimeo Varnish Amazon AWS Python Amazon S3 Wordpress Google Meet

- **Sector:** Cosmetics
- **Industry code:** NAICS 33911, SIC 3699
- **Region:** England
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/callaly)

## Cosmetics in United Kingdom

Startups like it

- [**YUV** London *Raised*](https://millionrounds.com/company/yuv)
- [**Augustinus Bader** London · founded 2017](https://millionrounds.com/startup/augustinus-bader)
- [**SLG Brands** Cheltenham · founded 1985](https://millionrounds.com/startup/slg-brands)
- [**AKT London** London · founded 2019](https://millionrounds.com/startup/akt-london)
- [**BYBI Beauty** London · founded 2017](https://millionrounds.com/startup/bybi-beauty)
- [**VIEVE** London · founded 2020](https://millionrounds.com/startup/vieve-2)
- [**indu** London · founded 2021](https://millionrounds.com/startup/indu)
- [**Perfumer H** London · founded 2015](https://millionrounds.com/startup/perfumer-h)

## Is this your company?

Add your raise, your deck and your story, and put Callaly in front of investors. Or tell us what we have wrong.

[List your startup](https://millionrounds.com/list-your-startup)[Send a correction](https://millionrounds.com/corrections)