# BYBI Beauty: Cosmetics, London, United Kingdom

> BYBI Beauty: BYBI Beauty is a London-based natural skincare brand founded in 2017 by beauty bloggers Dominika Minarovic and Elsie Rutterford.

Source: https://millionrounds.com/startup/bybi-beauty (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Cosmetics startup](https://millionrounds.com/companies)

# BYBI Beauty

BYBI Beauty is a London-based natural skincare brand founded in 2017 by beauty bloggers Dominika Minarovic and Elsie Rutterford.

Email

Funding reported Last round: Undisclosed round

Cosmetics London, United Kingdom

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Company summary

- **Founded:** 2017 9 years old
- **Team:** 5 1 to 10 people
- **Funding reported:** 9.3M as listed, currency not stated
- **Last round:** Undisclosed round Jul 2022

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for BYBI Beauty has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About BYBI Beauty

BYBI Beauty is a London-based natural skincare brand founded in 2017 by beauty bloggers Dominika Minarovic and Elsie Rutterford.

The brand is known for its 100% naturally derived, vegan, and cruelty-free capsule collection that emphasizes sustainability and transparency. BYBI aims to make beauty fun, effective, and ethical, using natural ingredients and minimal environmental impact. The brand offers a range of skincare products, including cleansers, moisturizers, serums, and masks, all formulated with plant-based ingredients and no synthetic additives. BYBI is recognized for its commitment to sustainability, being one of the first carbon-neutral brands in the beauty industry and using recyclable sugarcane-derived plastic packaging. The company targets modern millennial consumers who prioritize clean, efficient, and ethical products, and it is available in over 3,000 retail locations globally, including major chains like Boots and Target.

## What company datasets say BYBI Beauty raised

Funding, as reported

Reported in all **9.3M** in the source's currency

Rounds **2**

Last round **Undisclosed round**

Last round size **2.5M**

Last round date **Jul 2022**

Investors listed **4**

## On a portfolio page

Investors who name them

- [Point King Capital](https://millionrounds.com/fund/point-king-capital)

Each firm lists BYBI Beauty on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

vegan beauty vegan tonics cruelty-free skincare consumers vegan collagen boosters vegan skincare for repair manufacturing natural skincare ingredients vegan serums recyclable packaging vegan skincare with microbiome balance information technology & services vegan deep renewal masks vegan skincare for hydration vegan skincare for sensitive skin vegan skincare for environmental impact

Built with from their website

Paypal Klaviyo Google Workspace Shopify Custom CloudFlare Viewport Meta Element UI HTTP/3 GoDaddy Domains Google Meet

+8 more

Shop Pay Triple Whale Priority Hints CAPTCHA Google Pay Trustpilot HSTS Apple Pay

- **Sector:** Cosmetics
- **Region:** England
- **Revenue:** 5M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/bybi)

## Cosmetics in United Kingdom

Startups like it

- [**YUV** London *Raised*](https://millionrounds.com/company/yuv)
- [**Augustinus Bader** London · founded 2017](https://millionrounds.com/startup/augustinus-bader)
- [**SLG Brands** Cheltenham · founded 1985](https://millionrounds.com/startup/slg-brands)
- [**AKT London** London · founded 2019](https://millionrounds.com/startup/akt-london)
- [**Callaly** London · founded 2014](https://millionrounds.com/startup/callaly)
- [**VIEVE** London · founded 2020](https://millionrounds.com/startup/vieve-2)
- [**indu** London · founded 2021](https://millionrounds.com/startup/indu)
- [**Perfumer H** London · founded 2015](https://millionrounds.com/startup/perfumer-h)

## Is this your company?

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