# By Rotation: Information technology & services, London, United Kingdom

> By Rotation: By Rotation is a London-based peer-to-peer social fashion rental app and shared wardrobe platform, founded in October 2019.

Source: https://millionrounds.com/startup/by-rotation (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Information technology & services startup](https://millionrounds.com/companies)

# By Rotation

By Rotation is a London-based peer-to-peer social fashion rental app and shared wardrobe platform, founded in October 2019.

Funding reported Last round: Undisclosed round

Information technology & services London, United Kingdom

Company summary

- **Founded:** 2019 7 years old
- **Team:** 29 11 to 50 people
- **Funding reported:** 3.8M as listed, currency not stated
- **Last round:** Undisclosed round May 2024

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for By Rotation has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About By Rotation

By Rotation is a London-based peer-to-peer social fashion rental app and shared wardrobe platform, founded in October 2019.

The company aims to transform fashion consumption through a sustainable, circular model, allowing users to rent, lend, and resell designer fashion without holding any inventory. It operates as a technology intermediary, connecting individuals who want to monetize their wardrobes with those seeking affordable access to high-end fashion. The platform boasts a community of over 500,000 users, known as "Rotators," and features more than 62,000 peer-to-peer designer listings. Users can list their own designer items, set rental prices, and manage rental dates, while renters can access stylish clothing and accessories at a fraction of retail prices. By Rotation promotes a circular economy by encouraging the sharing and reuse of quality fashion, helping to reduce textile waste and extend the lifecycle of clothing.

## What company datasets say By Rotation raised

Funding, as reported

Reported in all **3.8M** in the source's currency

Rounds **3**

Last round **Undisclosed round**

Last round date **May 2024**

Investors listed **9**

## Funding filed with regulators

By Rotation filed one raise, $2.9M in all. Filings say how much was sold and to how many investors; they never name the investors.

- Apr 2022 **$2.9M** UK share allotment

## On a portfolio page

Investors who name them

- [Hermesa](https://millionrounds.com/fund/hermesa)

Each firm lists By Rotation on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

fashion rental for parties peer to peer fashion sharing app fashion luxury clothing rental consumers clothing inspections fashion rental for eco-conscious consumers event attire wedding dresses fashion rental for eco-friendly lifestyle fashion rental marketplace uk item listing fashion rental technology london seasonal rentals

Built with from their website

Google Tag Manager HREF Lang Klaviyo Digital Ocean DNS DigitalOcean Droplets MailChimp Google Workspace Viewport Meta Imgix AppsFlyer

+8 more

Google Play Emotion Next.js Zendesk for Service webpack Zendesk Chat Strapi Amazon AWS

- **Sector:** Information technology & services
- **Industry code:** NAICS 458110, 519290, SIC 7299
- **Region:** England
- **Revenue:** 1.3M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/by-rotation)

## Information technology & services in United Kingdom

Startups like it

- [**Wayve** London · founded 2017 *Raised*](https://millionrounds.com/company/wayve)
- [**CuspAI** Cambridge · founded 2024 *Raised*](https://millionrounds.com/company/cuspai)
- [**PhysicsX** London · founded 2019 *Raised*](https://millionrounds.com/company/physicsx)
- [**Synthesia** London · founded 2017 *Raised*](https://millionrounds.com/company/synthesia)
- [**Tessl** London · founded 2024 *Raised*](https://millionrounds.com/company/tessl)
- [**Fractile** London · founded 2022 *Raised*](https://millionrounds.com/company/fractile)
- [**Nothing** London · founded 2020 *Raised*](https://millionrounds.com/company/nothing)
- [**Behavox** London · founded 2014 *Raised*](https://millionrounds.com/company/behavox)

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