# broom.id: Internet, Jakarta, Indonesia

> broom.id: broom.id is a digital financing and ecosystem platform focused on empowering small automotive dealers in Indonesia's pre-owned car market.

Source: https://millionrounds.com/startup/broom-id (Millionrounds; every figure on the page links to its filing or article)

Indonesia · [Internet startup](https://millionrounds.com/companies)

# broom.id

broom.id is a digital financing and ecosystem platform focused on empowering small automotive dealers in Indonesia's pre-owned car market.

Email

Funding reported Last round: Non equity assistance

Internet Jakarta, Indonesia

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Company summary

- **Founded:** 2021 5 years old
- **Team:** 120 51 to 200 people
- **Funding reported:** 19.4M as listed, currency not stated
- **Last round:** Non equity assistance Dec 2022

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for broom.id has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About broom.id

broom.id is a digital financing and ecosystem platform focused on empowering small automotive dealers in Indonesia's pre-owned car market.

Founded in April 2021 by industry veterans Pandu Adi Laras and Andreas Sutanto, the company addresses challenges such as slow inventory turnover and limited access to capital among second-hand car showrooms. The flagship service, Buyback, allows dealers to sell vehicles temporarily with a repurchasing option, providing short-term working capital and improving inventory management. broom.id also offers a digital platform for showroom management, dealer-to-dealer trading, and integrated financial services, including Broom Leasing Channeling (BLC), which connects dealers with leasing providers. With over 3,000 dealers served in Greater Jakarta and Surabaya, broom.id is expanding its reach across Indonesia. The company has raised over $43 million from various investors and operates multiple locations, positioning itself as a key player in the Indonesian mobility ecosystem.

## What company datasets say broom.id raised

Funding, as reported

Reported in all **19.4M** in the source's currency

Rounds **5**

Last round **Non equity assistance**

Last round size **20M**

Last round date **Dec 2022**

Investors listed **8**

## The company, in detail

What they build

Known for

digital transformation in automotive automotive supply chain digitalization used car inspection tech car resale automation market access consumers accessories dealer financing platform dealer network car inspection technology digital sales process flexible financing solutions inventory management distribution capital access value-added services

Built with from their website

Google Maps Google Tag Manager Tableau dbt WordPress.org Cloudflare DNS Google Workspace CloudFlare Viewport Meta Google Play

+8 more

Next.js Google Maps (Non Paid Users) Cloudflare Rocket Loader AWS Step Functions PostgreSQL webpack Facebook SDK Strapi

- **Sector:** Internet
- **Industry code:** NAICS 4413, 441120, 522310, SIC 7375
- **Region:** Special Capital Region of Jakarta
- **Revenue:** 19.6M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/broom)

## Internet in Indonesia

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- [**Social Bread Indonesia** founded 2020](https://millionrounds.com/startup/social-bread-indonesia)
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- [**bipi** Bandung · founded 2021](https://millionrounds.com/startup/bipi)

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