# BOUF: Information technology & services, London, United Kingdom

> BOUF: BOUF was the UK and Europe's first online marketplace for designer-makers and boutique brands. Based in London, United Kingdom. Founded 2007.

Source: https://millionrounds.com/startup/bouf (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Information technology & services startup](https://millionrounds.com/companies)

# BOUF

BOUF was the UK and Europe's first online marketplace for designer-makers and boutique brands.

Funding reported Last round: Angel

Information technology & services London, United Kingdom

Company summary

- **Founded:** 2007 19 years old
- **Team:** 10 1 to 10 people
- **Funding reported:** 275k as listed, currency not stated
- **Last round:** Angel Jan 2010

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for BOUF has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About BOUF

BOUF was the UK and Europe's first online marketplace for designer-makers and boutique brands.

BOUF was the go-to place to discover and sell "products with a twist", and developed a strong niche particularly in the Home & Garden, decorative accessories and unique gifts categories. Founded in 2007 by Alex Griffin, after he was enlightened during a trip to Spitalfields market in East London. After speaking with the broad array of quirky vendors, he decided their lives and the lives of their customers would be made easier if brought together online. BOUF was highly curated, yet onboarded thousands of quality manufacturers and vendors found at leading trade shows across Europe. This traction attracted funding from the founders of Passion Capital, Playfair Capital and various other high-profile European investors, and won various awards including the Metro Venture Candy £50k award, before it was acquired by Sanoma, PLC in 2015.

## What company datasets say BOUF raised

Funding, as reported

Reported in all **275k** in the source's currency

Last round **Angel**

Last round size **275k**

Last round date **Jan 2010**

## The company, in detail

What they build

Known for

information technology & services technology information & internet shopping

- **Sector:** Information technology & services
- **Region:** England

## Information technology & services in United Kingdom

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