# BorderX Lab: Marketing & advertising, Sunnyvale, United States

> BorderX Lab: BorderX Lab is an AI-native cross-border e-commerce platform founded in 2014 by three engineering Ph.D.s from Google.

Source: https://millionrounds.com/startup/borderx-lab (Millionrounds; every figure on the page links to its filing or article)

United States · [Marketing & advertising startup](https://millionrounds.com/companies)

# BorderX Lab

BorderX Lab is an AI-native cross-border e-commerce platform founded in 2014 by three engineering Ph.D.s from Google.

Funding reported Last round: Series B

Marketing & advertising Sunnyvale, United States

Company summary

- **Founded:** 2014 12 years old
- **Team:** 34 11 to 50 people
- **Funding reported:** $47M in dollars
- **Last round:** Series B May 2018

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for BorderX Lab has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About BorderX Lab

BorderX Lab is an AI-native cross-border e-commerce platform founded in 2014 by three engineering Ph.D.s from Google.

Based in Sunnyvale, California, with a significant office in Shanghai, the company connects North American and European merchants with global middle-class shoppers, particularly in China. BorderX Lab focuses on making it easy and safe for shoppers to purchase authentic products directly from official brand websites. The company offers a comprehensive solution for merchants looking to enter cross-border markets. Its services include cross-border e-commerce infrastructure, localization, marketing strategies, integrated payment solutions, logistics management, and customer care. BorderX Lab's product ecosystem features the Beyond shopping app, which serves over 10 million users, and advanced AI solutions like CloudStore AI and ShopGeni AI, which automate commerce transactions based on user intent. With a mission to democratize access to international goods, BorderX Lab is backed by leading venture capital firms and employs around 150–200 people. The company partners with top-tier fashion and beauty brands, ensuring that consumers can buy authentic products at fair prices.

## What company datasets say BorderX Lab raised

Funding, as reported

Reported in all **$47M** in dollars

Last round **Series B**

Last round size **$20M**

Last round date **May 2018**

SEC Form D **$27M sold, 1 filing, last Jan 2018**

## Founders and team

From the SEC filings it signed: 1 on the team.

- **Xuehua Shen** Executive Officer, Director, Promoter i

On the board, as filed i *Chengdu Huang* *Eric Feng* *Han Shen*

## The company, in detail

What they build

Known for

customer service automation consumers customer engagement logistics management product catalog management distribution inventory management enterprises brand awareness social media marketing live streaming events international sales platform information technology & services big data content marketing cross-border e-commerce

Built with from their website

Google Workspace LinkedIn Ads Wix Google Cloud Hosting Google Meet React Gmail

- **Sector:** Marketing & advertising
- **Industry code:** NAICS 54161, 518210, 513210, SIC 7375, 7374, 7372
- **Region:** California
- **Revenue:** $19M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/borderx-lab)

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