# Bonsai: Retail, Toronto, Canada

> Bonsai: Bonsai is a Toronto-based B2B e-commerce SaaS company that specializes in integrated commerce technology. Based in Toronto, Canada. Founded 2016.

Source: https://millionrounds.com/startup/bonsai-6 (Millionrounds; every figure on the page links to its filing or article)

Canada · [Retail startup](https://millionrounds.com/companies)

# Bonsai

Bonsai is a Toronto-based B2B e-commerce SaaS company that specializes in integrated commerce technology.

Email

Funding reported Last round: Series A

Retail Toronto, Canada

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Company summary

- **Founded:** 2016 10 years old
- **Team:** 67 51 to 200 people
- **Funding reported:** 20.7M as listed, currency not stated
- **Last round:** Series A Mar 2022

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Bonsai has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Bonsai

Bonsai is a Toronto-based B2B e-commerce SaaS company that specializes in integrated commerce technology.

Founded in 2016, Bonsai initially started as a streetwear app but pivoted in 2020 to focus on transforming publisher content into native, shoppable experiences. This allows users to purchase products directly within articles, blogs, and social media posts without leaving the page. The company offers an embedded commerce platform that serves both publishers and merchants. For publishers, Bonsai provides a native checkout infrastructure that enhances revenue through content monetization and eliminates the need for intrusive ads. For merchants, the platform showcases products at the moment of purchasing intent, integrating with over 1,200 brands, including well-known names like Nike and Adidas. Bonsai aims to create seamless shopping experiences by enabling transactions at the point of discovery, enhancing the connection between content and commerce.

## What company datasets say Bonsai raised

Funding, as reported

Reported in all **20.7M** in the source's currency

Last round **Series A**

Last round size **10.6M**

Last round date **Mar 2022**

Investors listed **5**

## On 4 portfolio pages

Investors who name them

- [Sugar Capital](https://millionrounds.com/fund/sugar-capital)
- [West Quad Ventures](https://millionrounds.com/fund/west-quad-ventures)
- [Framework Venture Partners](https://millionrounds.com/fund/framework-venture-partners)
- [Lyra Growth Partners](https://millionrounds.com/fund/lyra-growth-partners)

Each firm lists Bonsai on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

content commerce strategy libraries purchase intent omni-channel shopping content commerce integration tools content commerce solution customer satisfaction user experience fashion digital retail startup funding content commerce user retention native checkout consumers content commerce support customer engagement

Built with from their website

Atlassian GitHub Google Workspace CloudFlare MongoDB Atlas Google Meet CloudFlare CDN GitHub Pages Facebook Pixel Slack

+7 more

Cloudflare DNS Zendesk for Service Zendesk Zendesk Support Suite Google Search Console Postman Gmail

- **Sector:** Retail
- **Industry code:** NAICS 519, 513210, SIC 7375, 7372
- **Region:** Ontario
- **Revenue:** 22.6M a year, as listed

## How it ended, so far

Exit

Exit Buyer Price When

Acquired [Microsoft](https://millionrounds.com/fund/microsoft) undisclosed Jun 2018

## Retail in Canada

Startups like it

- [**ONroute** Mississauga · founded 2010](https://millionrounds.com/startup/onroute-3)
- [**Monos** Vancouver · founded 2018](https://millionrounds.com/startup/monos)
- [**Nolk** St-Bruno-de-Montarville · founded 2017](https://millionrounds.com/startup/nolk-2)
- [**Laps** Montreal · founded 2006](https://millionrounds.com/startup/laps-2)
- [**ShopperPlus** Vaudreuil-Dorion · founded 2007](https://millionrounds.com/startup/shopperplus)
- [**123ink.ca** Vaudreuil-Dorion · founded 2008](https://millionrounds.com/startup/123ink-ca)
- [**Browze** Toronto · founded 2012](https://millionrounds.com/startup/browze)
- [**Red Peach Inc.** Toronto · founded 2015](https://millionrounds.com/startup/red-peach-inc)

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