# BOM BOM: Food production, Singapore, Singapore

> BOM BOM: BOM BOM is a precision pet nutrition company based in Singapore, founded in 2017 by Jason Wang. Based in Singapore, Singapore. Founded 2017.

Source: https://millionrounds.com/startup/bom-bom (Millionrounds; every figure on the page links to its filing or article)

Singapore · [Food production startup](https://millionrounds.com/companies)

# BOM BOM

BOM BOM is a precision pet nutrition company based in Singapore, founded in 2017 by Jason Wang.

Funding reported Last round: Seed

Food production Singapore, Singapore

Company summary

- **Founded:** 2017 9 years old
- **Team:** 31 11 to 50 people
- **Funding reported:** 2.6M as listed, currency not stated
- **Last round:** Seed Aug 2025

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for BOM BOM has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About BOM BOM

BOM BOM is a precision pet nutrition company based in Singapore, founded in 2017 by Jason Wang.

The company specializes in developing and delivering premium, customized fresh meals tailored to the dietary needs of dogs and cats. BOM BOM operates on a Direct-to-Consumer model, utilizing proprietary algorithmic technology to create individualized meal plans using 100% natural ingredients. The company is licensed by Animal Veterinary Services and operates from Singapore's largest modern pet food manufacturing facility. BOM BOM offers a range of services aimed at optimizing pet health through nutrition. This includes customized meal formulation, nutrigenomic research, and chronic condition management. Their product line features premium fresh meals, pre-portioned options, and specialized dietary regimens designed for pets with unique health requirements. With a commitment to ethical sourcing and rigorous cold chain logistics, BOM BOM ensures the freshness and quality of its meals, serving customers in Singapore and Korea.

## What company datasets say BOM BOM raised

Funding, as reported

Reported in all **2.6M** in the source's currency

Last round **Seed**

Last round size **2.6M**

Last round date **Aug 2025**

## Founders and team

From BOM BOM's own website: 1 founder, 10 on the team.

**Jason Wang** Founder & CEO

- **Sophie Jokelson** Chief Marketing Officer
- **Sunny Singh** Chief Technology Officer
- **Kelly Kong** Head of Customer Solutions & Partnerships
- **Agnes Ng** Senior Ops Manager
- **Eva Ang** Senior HR Manager
- **Isaac Ang** IT Manager
- **Jamie Yeo** Content Manager
- **Jiani Gu** Senior Marketing Manager
- **Kimberley Pang** Business Analyst
- **Rona Soong** CS & Partnerships Manager

Advisers *Cho Hyun Ouk*

## The company, in detail

What they build

Known for

consumers lab-tested ingredients veterinary formulated pet diet distribution manufacturing bioavailability in pet food information technology & services nutrigenomic model pet nutrition pet food manufacturing pet food for specific health conditions food production pet food for aging pets raw pet food environmental services sustainability

Built with from their website

Google Tag Manager Font Awesome YouTube Cloudflare DNS CloudFlare Viewport Meta IIS Windows Server Sendgrid Microsoft Exchange Online

+8 more

CloudFlare CDN cdnjs Twilio SendGrid Email Marketing Campaigns Google Font API HSTS Microsoft Exchange Microsoft 365 Outlook

- **Sector:** Food production
- **Industry code:** NAICS 311111, SIC 2099

## Food production in Singapore

Startups like it

- [**Growthwell Foods** Singapore · founded 2019](https://millionrounds.com/startup/growthwell-foods)
- [**Enzootic** Singapore · founded 2012](https://millionrounds.com/startup/enzootic)
- [**Vertical Oceans** Singapore · founded 2020](https://millionrounds.com/startup/vertical-oceans-2)
- [**Nutrition Innovation - Transforming world health through sugar innovation.** Singapore · founded 2017](https://millionrounds.com/startup/nutrition-innovation-transforming-world-health-through-sugar-innovation)
- [**Meatiply** Singapore · founded 2021](https://millionrounds.com/startup/meatiply)
- [**Umami Bioworks** Singapore · founded 2020](https://millionrounds.com/startup/umami-bioworks)
- [**SGProtein** Singapore · founded 2020](https://millionrounds.com/startup/sgprotein)
- [**Wala Technology Pte Ltd** Singapore · founded 2013](https://millionrounds.com/startup/wala-technology-pte-ltd)

## Is this your company?

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