# Bobbie: Food production, San Francisco, United States

> Bobbie: Bobbie is an organic infant formula company founded and led by mothers. Based in San Francisco, United States. Founded 2017.

Source: https://millionrounds.com/startup/bobbie (Millionrounds; every figure on the page links to its filing or article)

United States · [Food production startup](https://millionrounds.com/companies)

# Bobbie

Bobbie is an organic infant formula company founded and led by mothers.

Funding reported Last round: Series C

Food production San Francisco, United States

Company summary

- **Founded:** 2017 9 years old
- **Team:** 370 201 to 1,000 people
- **Funding reported:** $142M in dollars
- **Last round:** Series C Jul 2023

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Bobbie has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Bobbie

Bobbie is an organic infant formula company founded and led by mothers.

Established in 2018, it launched its first product in 2021 as the first direct-to-consumer, subscription-based infant formula in the U.S. Bobbie offers a European-inspired, USDA Organic baby formula made with milk from pasture-raised cows. The formula is produced in a fully integrated facility in Ohio, ensuring quality from ingredient storage to packaging. The company aims to foster a parenting culture of confidence and advocates for American infant formula quality and parental rights. Bobbie has nourished over 70,000 babies across the U.S. since its launch and operates an advocacy arm called Bobbie for Change, which empowers parents to share their feeding stories with lawmakers. The brand also previously launched Milk-Drunk, a content site providing guidance and support for parents. Bobbie is committed to changing the culture around infant feeding.

## What company datasets say Bobbie raised

Funding, as reported

Reported in all **$142M** in dollars

Rounds **6**

Last round **Series C**

Last round date **Jul 2023**

Investors listed **11**

## Funding filed with regulators

Bobbie filed one raise, $245K in all. Filings say how much was sold and to how many investors; they never name the investors.

- Jul 2021 **$245K** other of $245K offered Crowdfunding

## On 9 portfolio pages

Investors who name them

- [For Good Ventures](https://millionrounds.com/fund/for-good-ventures)
- [The O.H.I.O. Fund](https://millionrounds.com/fund/the-o-h-i-o-fund)
- [NextView Ventures](https://millionrounds.com/fund/nextview-ventures)
- [1st Course Capital](https://millionrounds.com/fund/1st-course-capital)
- [Ingeborg Investments](https://millionrounds.com/fund/ingeborg-investments)
- [GroundForce Capital](https://millionrounds.com/fund/groundforce-capital)
- [Baukunst](https://millionrounds.com/fund/baukunst)
- [Mother Ventures](https://millionrounds.com/fund/mother-ventures)
- [Julia DeWahl](https://millionrounds.com/fund/julia-dewahl)

Each firm lists Bobbie on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

health agency guidelines parent community baby formula quiz consumers safety and quality checks formula supply security vegan-friendly options consumer goods & retail european nutrition standards manufacturing pesticide-free certification feedings support grass-fed milk organic certification no palm oil feeding education

Built with from their website

accessiBe Google Tag Manager Amazon CloudFront Canva UserWay Paypal Deacom Google Ads Klaviyo YouTube

+8 more

Google Workspace Pinterest CloudFlare Viewport Meta TrustArc Friendbuy Hubspot Cloudflare WAF

- **Sector:** Food production
- **Industry code:** NAICS 33911, 311, SIC 2041
- **Region:** California
- **Revenue:** $164M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/bobbie)

## Food production in United States

Startups like it

- [**David** New York · founded 2023 *Raised*](https://millionrounds.com/company/david)
- [**Plenty** South San Francisco · founded 2013 *Raised*](https://millionrounds.com/company/plenty)
- [**Revol Greens** Medford · founded 2017 *Raised*](https://millionrounds.com/company/revol-greens)
- [**BrightFarms** Irvington · founded 2011 *Raised*](https://millionrounds.com/company/brightfarms)
- [**The Farmer's Dog** New York · founded 2014 *Raised*](https://millionrounds.com/company/the-farmer-s-dog)
- [**wine.com** San Francisco · founded 1998 *Raised*](https://millionrounds.com/company/wine-com)
- [**Gotham Greens** Brooklyn · founded 2009 *Raised*](https://millionrounds.com/company/gotham-greens)
- [**Wildtype** San Francisco · founded 2016 *Raised*](https://millionrounds.com/company/wild-type)

## Is this your company?

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