# Blue Apron: Food & Beverages, New York, United States > Blue Apron: Blue Apron was founded in 2012 premised on a simple desire, our founders wanted to cook at home with their families, but they found grocery... Source: https://millionrounds.com/startup/blue-apron (Millionrounds; every figure on the page links to its filing or article) United States · [Food & Beverages startup](https://millionrounds.com/companies) # Blue Apron Blue Apron was founded in 2012 premised on a simple desire, our founders wanted to cook at home with their families, but they found grocery shopping and menu planning burdensome, ti Funding reported Last round: Post-IPO Equity Food & Beverages New York, United States Company summary - **Founded:** 2012 14 years old - **Team:** 1,480 1,000+ people - **Funding reported:** $70M in dollars - **Last round:** Post-IPO Equity date not reported How sure we are - ✓ **Listed** We know it exists and what it does - 2 **Funding reported** A company dataset reports a raise - 3 **Observed** A filing or a dated announcement confirms a round No round for Blue Apron has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology) ## About Blue Apron Blue Apron was founded in 2012 premised on a simple desire, our founders wanted to cook at home with their families, but they found grocery shopping and menu planning burdensome, ti me-consuming, and expensive. Our founders hand-packed the first Blue Apron boxes themselves, delivered them to family and friends, and received immediate positive feedback. Since those initial deliveries, we have scaled rapidly, developing our expertise and an ever-more ambitious vision. We are reimagining the way that food is produced, distributed, and consumed, and as a result, building a better food system that benefits consumers, food producers, and the planet. The nature of our business carries with it unique and exciting challenges, and our employees working across our fives offices, take on these complexities to ensure each customer receives the highest quality product every week. Our core product is the cooking experience we help our customers create. Central to these experiences are the original recipes we design and send along with fresh, seasonal ingredients directly to our customers. We also sell wine, which can be paired with our meals, and kitchen tools and staples we use in our test kitchens where we create new recipes. Our customers often cook with us multiple times each week, and they trust us to craft delicious recipes to feed their families and loved ones. We’re thrilled to be welcomed into our customers' homes and part of their weekly cooking routine! ## What company datasets say Blue Apron raised Funding, as reported Reported in all **$70M** in dollars Last round **Post-IPO Equity** Investors listed **5** ## On 3 portfolio pages Investors who name them - [BoxGroup](https://millionrounds.com/fund/boxgroup) - [Graph Ventures](https://millionrounds.com/fund/graph-ventures) - [Darwin Ventures](https://millionrounds.com/fund/darwin-ventures) Each firm lists Blue Apron on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source. ## Food & Beverages in United States Startups like it - [**Wonder** New York · founded 2018](https://millionrounds.com/startup/wonder-2) - [**Chobani** New Berlin · founded 2005](https://millionrounds.com/startup/chobani) - [**Quirch Foods** Coral Gables · founded 1967](https://millionrounds.com/startup/quirch-foods) - [**Scooter's Coffee** Omaha · founded 1998](https://millionrounds.com/startup/scooter-s-coffee) - [**PURIS** Minneapolis · founded 1985](https://millionrounds.com/startup/puris-2) - [**Heritage Distilling** Gig Harbor · founded 2012](https://millionrounds.com/startup/heritage-distilling) - [**Solazyme** South San Francisco · founded 2003](https://millionrounds.com/startup/solazyme) - [**Roka Bioscience** Lake Forest Park · founded 2009](https://millionrounds.com/startup/roka-bioscience) ## Is this your company? Add your raise, your deck and your story, and put Blue Apron in front of investors. Or tell us what we have wrong. [List your startup](https://millionrounds.com/list-your-startup)[Send a correction](https://millionrounds.com/corrections)