# Bloomthis: Retail, Petaling Jaya, Malaysia

> Bloomthis: BloomThis is a Malaysian on-demand gifting e-commerce company founded in 2015 by Giden Lim and Penny Choo. Based in Petaling Jaya, Malaysia.

Source: https://millionrounds.com/startup/bloomthis (Millionrounds; every figure on the page links to its filing or article)

Malaysia · [Retail startup](https://millionrounds.com/companies)

# Bloomthis

BloomThis is a Malaysian on-demand gifting e-commerce company founded in 2015 by Giden Lim and Penny Choo.

Email

Funding reported Last round: Seed

Retail Petaling Jaya, Malaysia

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Company summary

- **Founded:** 2015 11 years old
- **Team:** 56 51 to 200 people
- **Funding reported:** 800k as listed, currency not stated
- **Last round:** Seed Mar 2017

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Bloomthis has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Bloomthis

BloomThis is a Malaysian on-demand gifting e-commerce company founded in 2015 by Giden Lim and Penny Choo.

Based in Petaling Jaya, Selangor, the company specializes in delivering handcrafted designer flowers, artisanal gifts, and gourmet food. Their mission is to create moments of happiness through gifting, and they operate with the slogan “The moments company.” BloomThis offers a variety of products, including bespoke boxes of fresh flowers, personalized gifts, artisanal cakes, and live plants. They provide a subscription service for regular flower deliveries and ensure quick service with same-day or 4-hour delivery options. The company has experienced significant growth, expanding its reach to Kuala Lumpur, Penang, Johor Bahru, and Singapore, while also launching retail outlets in key locations. BloomThis combines technology with a focus on quality and design to enhance the gifting experience for individuals and corporate clients alike.

## What company datasets say Bloomthis raised

Funding, as reported

Reported in all **800k** in the source's currency

Rounds **2**

Last round **Seed**

Last round size **600k**

Last round date **Mar 2017**

## On a portfolio page

Investors who name them

- [REAPRA](https://millionrounds.com/fund/reapra)

Each firm lists Bloomthis on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

event planning custom floral designs consumers flower delivery malaysia flower gift sets gourmet food local flower sourcing distribution manufacturing special occasion flowers information technology & services information technology flower subscription flower shop online b2c occasion-specific bouquets

Built with from their website

Canva React Native Convert Media Google Ads Klaviyo YouTube Google Workspace Google Optimize LinkedIn Ads Adobe Photoshop

+8 more

Next.js PostgreSQL GoDaddy Domains webpack Amazon AWS Sendgrid Mailchimp Mandrill Google Meet

- **Sector:** Retail
- **Industry code:** NAICS 453110, 454110, SIC 5999, 5992
- **Region:** Selangor

## Retail in Malaysia

Startups like it

- [**Esco Malaysia** Shah Alam · founded 1985](https://millionrounds.com/startup/esco-malaysia)
- [**RPG Commerce** Petaling Jaya · founded 2016](https://millionrounds.com/startup/rpg-commerce)
- [**Bake With Yen** Shah Alam · founded 1986](https://millionrounds.com/startup/bake-with-yen)
- [**Applecrumby** Petaling Jaya · founded 2012](https://millionrounds.com/startup/applecrumby)
- [**Incite Innovations** Kuala Lumpur · founded 2020](https://millionrounds.com/startup/incite-innovations)
- [**Klean The World** Petaling Jaya · founded 2016](https://millionrounds.com/startup/klean-the-world)
- [**Collektr** Sungai Buloh · founded 2022](https://millionrounds.com/startup/collektr)
- [**Happy Bunch** Petaling Jaya · founded 2014](https://millionrounds.com/startup/happy-bunch)

## Is this your company?

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