# Biscuit: Health, London, United Kingdom

> Biscuit: Biscuit, also known as Biscuit Pet Care, is a London-based company that offers an app-driven holistic pet wellbeing program.

Source: https://millionrounds.com/startup/biscuit (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Health startup](https://millionrounds.com/companies)

# Biscuit

Biscuit, also known as Biscuit Pet Care, is a London-based company that offers an app-driven holistic pet wellbeing program.

Funding reported Last round: Seed

Health London, United Kingdom

Company summary

- **Founded:** 2020 6 years old
- **Team:** 63 51 to 200 people
- **Funding reported:** 4M as listed, currency not stated
- **Last round:** Seed Dec 2022

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Biscuit has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Biscuit

Biscuit, also known as Biscuit Pet Care, is a London-based company that offers an app-driven holistic pet wellbeing program.

Founded in 2020, Biscuit rewards dog owners for engaging in health-positive activities such as walking their pets and attending vet check-ups. The platform aims to make pet wellbeing easy, fun, and rewarding, providing personalized guidance through a proprietary algorithm that tailors recommendations based on a dog's age and breed. The Biscuit app serves as a digital companion for tracking dog health and activity. Key features include activity tracking, playful challenges, a pet wellbeing assessment, and educational content from expert vets and animal behaviorists. Users can earn "Biscuits" through a points-based rewards system, which can be redeemed for vouchers, pet products, and financial benefits like reduced pet insurance payments. With a growing user base of 50,000 and partnerships with 30 organizations, Biscuit is dedicated to enhancing the health and happiness of dogs in the UK.

## What company datasets say Biscuit raised

Funding, as reported

Reported in all **4M** in the source's currency

Last round **Seed**

Last round size **4M**

Last round date **Dec 2022**

## The company, in detail

What they build

Known for

partner rewards pet health management consumers pet care off-grid pet stays pet safety information technology & services insurance challenges mobile app reward program engagement community-driven pet care smart pet tags pet rewards app b2c

Built with from their website

Google Tag Manager Databricks Framer Google Cloud Viewport Meta Google Play Google Analytics HTTP/3 Google Analytics 4 webpack

+8 more

Facebook SDK Microsoft Exchange Online Google Cloud Hosting Braze Priority Hints React Google Font API Trustpilot

- **Sector:** Health
- **Industry code:** NAICS 81299, 519290, 513210, SIC 7299
- **Region:** England

## Health in United Kingdom

Startups like it

- [**scan.com** London · founded 2017 *Raised*](https://millionrounds.com/company/scan-com)
- [**Urban** London · founded 2014 *Raised*](https://millionrounds.com/company/urban)
- [**FitXR** London · founded 2016 *Raised*](https://millionrounds.com/company/fitxr)
- [**JD Gyms** Wigan · founded 2014](https://millionrounds.com/startup/jd-gyms)
- [**Numan** London · founded 2018](https://millionrounds.com/startup/numan)
- [**GetHarley** London · founded 2019](https://millionrounds.com/startup/getharley)
- [**Aspria Group** Berlin · founded 2000](https://millionrounds.com/startup/aspria-group)
- [**SheMed** London · founded 2024](https://millionrounds.com/startup/shemed)

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