# BEYOUNG: Cosmetics, Sao Paulo, Brazil

> BEYOUNG: BEYOUNG is a Brazilian beautytech startup and the first Digital Native Vertical Brand (DNVB) in the beauty segment, founded in 2015 in São Paulo.

Source: https://millionrounds.com/startup/beyoung (Millionrounds; every figure on the page links to its filing or article)

Brazil · [Cosmetics startup](https://millionrounds.com/companies)

# BEYOUNG

BEYOUNG is a Brazilian beautytech startup and the first Digital Native Vertical Brand (DNVB) in the beauty segment, founded in 2015 in São Paulo.

Funding reported Last round: Private Equity

Cosmetics Sao Paulo, Brazil

Company summary

- **Founded:** 2015 11 years old
- **Team:** 200 51 to 200 people
- **Funding reported:** 26M as listed, currency not stated
- **Last round:** Private Equity Nov 2020

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for BEYOUNG has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About BEYOUNG

BEYOUNG is a Brazilian beautytech startup and the first Digital Native Vertical Brand (DNVB) in the beauty segment, founded in 2015 in São Paulo.

The company specializes in multifunctional dermocosmetics and facial makeup, offering high-performance products that are both effective and accessible. The brand promotes its "Smart Beauty" philosophy, which emphasizes a simpler and more intelligent approach to beauty. BEYOUNG's product range includes personalized skincare solutions that adapt to individual skin types through an AI-powered algorithm called "Skin ID." The company targets consumers looking for effective skincare without the pressure of performative beauty standards. Recognized as the largest digital-native skincare and makeup brand in Brazil, BEYOUNG is committed to innovation and technology in its offerings. Founded by Guilherme Priante, BEYOUNG has received significant investment to support its expansion and has established partnerships to enhance its distribution model. The company operates with a focus on controlling the entire production chain, ensuring quality and consistency in its products.

## What company datasets say BEYOUNG raised

Funding, as reported

Reported in all **26M** in the source's currency

Last round **Private Equity**

Last round size **26M**

Last round date **Nov 2020**

## The company, in detail

What they build

Known for

makeup customer satisfaction hidratação consumers kits customer engagement online store desconto hypoallergenic outlet active ingredients ethical beauty standards beauty brand culture tech-driven skincare manufacturing beauty customization

Built with from their website

Amadesa Google Tag Manager Facebook Ads Google Ads validity Clarity SDM Klaviyo Cloudflare DNS Shopify Custom CloudFlare

+8 more

Max Mega Menu Viewport Meta Google Analytics HTTP/3 Cloudflare Rocket Loader TikTok Ads CloudFlare CDN Priority Hints

- **Sector:** Cosmetics
- **Industry code:** NAICS 325620, SIC 2844
- **Region:** State of Sao Paulo
- **Revenue:** 15M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/beyoung-b70515e609)

## Cosmetics in Brazil

Startups like it

- [**Sallve** Sao Paulo · founded 2018](https://millionrounds.com/startup/sallve)
- [**Instituto Beleza Natural** Rio de Janeiro · founded 1993](https://millionrounds.com/startup/instituto-beleza-natural)
- [**Men's Market** Sao Paulo · founded 2012](https://millionrounds.com/startup/men-s-market)
- [**Feel** Jundiai · founded 2020](https://millionrounds.com/startup/feel-5)
- [**CDC Distribuidora** Ponta Grossa · founded 2016](https://millionrounds.com/startup/cdc-distribuidora)
- [**Probelle Cosmética** Queimados · founded 2010](https://millionrounds.com/startup/probelle-cosm-tica)
- [**Meu Q** Sao Paulo · founded 2019](https://millionrounds.com/startup/meu-q)
- [**Bewo** Sao Paulo](https://millionrounds.com/startup/bewo-2)

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