# Bettormetrics: Gambling & casinos, United Kingdom

> Bettormetrics: Bettormetrics Ltd is a UK-based company that specializes in analytics as a service for the sports betting industry. Based in United Kingdom.

Source: https://millionrounds.com/startup/bettormetrics (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Gambling & casinos startup](https://millionrounds.com/companies)

# Bettormetrics

Bettormetrics Ltd is a UK-based company that specializes in analytics as a service for the sports betting industry.

Email

Funding reported Last round: Series A

Gambling & casinos United Kingdom

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Company summary

- **Founded:** 2022 4 years old
- **Team:** 10 1 to 10 people
- **Funding reported:** 4M as listed, currency not stated
- **Last round:** Series A Feb 2024

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Bettormetrics has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Bettormetrics

Bettormetrics Ltd is a UK-based company that specializes in analytics as a service for the sports betting industry.

Founded on February 27, 2021, the company provides competitive intelligence and insights through its Trading Analytics Platform (TAP). This platform is designed for sportsbooks, traders, and quantitative analysts, helping them enhance their trading operations. Headquartered in Newbury, Berkshire, Bettormetrics operates with a remote-first approach, employing a team of software engineers to deliver cloud-based services. The TAP offers features such as data ingestion, processing, and visualization from various sources, enabling users to analyze sports trading effectively. It includes fully sandboxed environments for customized data blending and real-time integration of live events, assisting clients in identifying performance obstacles and profit opportunities.

## What company datasets say Bettormetrics raised

Funding, as reported

Reported in all **4M** in the source's currency

Last round **Series A**

Last round size **4M**

Last round date **Feb 2024**

## The company, in detail

What they build

Known for

pricing comparison sports trading analytics libraries customer engagement wagering growth performance analytics enterprises software engineering information technology & services financial services bookmaker analytics enterprise software live data analysis odds intelligence suspicious activity detection market transparency

Built with from their website

Google Tag Manager Contact Form 7 Azure Web Application Firewall Google Sheets WordPress.org Clarity SDM Font Awesome Elementor Viewport Meta LinkedIn Ads

+8 more

Azure Front Door Google Analytics Element UI Google Sign-In Wordpress Microsoft Exchange Online Astra Azure DNS

- **Sector:** Gambling & casinos
- **Industry code:** NAICS 519, 513210, SIC 7375
- **Region:** England
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/bettormetrics)

## Gambling & casinos in United Kingdom

Startups like it

- [**kwiff** London · founded 2015](https://millionrounds.com/startup/kwiff)
- [**Bell Internet Limited** London · founded 2003](https://millionrounds.com/startup/bell-internet-limited)
- [**Metric Gaming** London · founded 2015](https://millionrounds.com/startup/metric-gaming)
- [**Smartgames Technologies Ltd** London · founded 2015](https://millionrounds.com/startup/smartgames-technologies-ltd)
- [**Greenzorro** London · founded 2014](https://millionrounds.com/startup/greenzorro)
- [**EYE MOTION** London · founded 2014](https://millionrounds.com/startup/eye-motion)
- [**REFLEX GAMING LIMITED** Newark-on-Trent · founded 2004](https://millionrounds.com/startup/reflex-gaming-limited)
- [**Spike Games** Sheffield · founded 2015](https://millionrounds.com/startup/spike-games)

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