# Betterfly: Insurance, Miami, United States

> Betterfly: Betterfly is a Latin American InsurTech and employee benefits platform that combines wellness, financial inclusion, and insurance in a gamified...

Source: https://millionrounds.com/startup/betterfly (Millionrounds; every figure on the page links to its filing or article)

United States · [Insurance startup](https://millionrounds.com/companies)

# Betterfly

Betterfly is a Latin American InsurTech and employee benefits platform that combines wellness, financial inclusion, and insurance in a gamified approach.

Funding reported Last round: Series C

Insurance Miami, United States

Company summary

- **Founded:** 2018 8 years old
- **Team:** 300 201 to 1,000 people
- **Funding reported:** $205M in dollars
- **Last round:** Series C Feb 2022

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Betterfly has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Betterfly

Betterfly is a Latin American InsurTech and employee benefits platform that combines wellness, financial inclusion, and insurance in a gamified approach.

Founded in 2018 and originally named "Burn to Give," Betterfly rebranded to reflect its mission of turning healthy habits into life insurance coverage and charitable donations. The company, headquartered in Santiago, Chile, has expanded its presence across several countries, including Argentina, Brazil, Colombia, and Spain, with plans to enter the United States and Europe by 2024. Betterfly operates a B2B2C model, partnering with employers to offer a digital benefits platform that rewards employees for engaging in healthy activities. Its services include a gamified wellness and life insurance platform, a charitable donation system, and corporate wellness programs. The platform allows users to grow their life insurance coverage based on their health habits while also directing donations to various charitable causes. Betterfly is recognized as a Certified B-Corp and a Public Benefit Corporation, emphasizing its commitment to social impact and community well-being.

## What company datasets say Betterfly raised

Funding, as reported

Reported in all **$205M** in dollars

Rounds **6**

Last round **Series C**

Last round size **$10M**

Last round date **Feb 2022**

Investors listed **22**

## Founders and team

From the SEC filings it signed: 2 on the team.

- **Cristobal della Maggiora** Executive Officer, Director i
- **Eduardo della Maggiora** Executive Officer, Director i

On the board, as filed i *Martin Molina* *Mike Packer*

## On 5 portfolio pages

Investors who name them

- [Greycroft](https://millionrounds.com/fund/greycroft)
- [Impacta VC](https://millionrounds.com/fund/impacta-vc)
- [GG Capital](https://millionrounds.com/fund/gg-capital)
- [Hickory Falls Ventures](https://millionrounds.com/fund/hickory-falls-ventures)
- [14B Venture Capital (f.k.a. Upload Early Stage)](https://millionrounds.com/fund/14b-venture-capital-f-k-a-upload-early-stage)

Each firm lists Betterfly on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

insurtech education information technology & services insurance financial services beneficios e-learning information technology retribucion flexible fintech seguros marketplaces artificial intelligence wellness machine learning internet

Built with from their website

Salesforce Marketing Cloud Account Engagement Jira Service Management Microsoft Power BI ChatGPT Amazon SES Amazon DynamoDB Google Tag Manager Amazon CloudFront Looker Studio Google Sheets

+8 more

WordPress.org Salesforce CRM Analytics HREF Lang Figma Atlassian PWA TypeScript Google Cloud

- **Sector:** Insurance
- **Industry code:** NAICS 524210, 513210, SIC 6411, 7372
- **Region:** Florida
- **Revenue:** $72M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/betterfly)

## Insurance in United States

Startups like it

- [**Reserv** New York · founded 2022 *Raised*](https://millionrounds.com/company/reserv)
- [**Decisely** Alpharetta · founded 2015 *Raised*](https://millionrounds.com/company/decisely)
- [**Luzern Risk** New York · founded 2023 *Raised*](https://millionrounds.com/company/luzern-risk)
- [**Health IQ** Mountain View · founded 2014 *Raised*](https://millionrounds.com/company/health-iq)
- [**Clearcover** Chicago · founded 2016 *Raised*](https://millionrounds.com/company/clearcover)
- [**Vouch Insurance** San Francisco · founded 2018 *Raised*](https://millionrounds.com/company/vouch-insurance)
- [**Pie Insurance** Washington · founded 2017 *Raised*](https://millionrounds.com/company/pie-insurance)
- [**Federato** San Francisco · founded 2020 *Raised*](https://millionrounds.com/company/federato)

## Is this your company?

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