# Better Brand: Apparel & fashion, Sao Paulo, Brazil

> Better Brand: Better Brand is a food tech company based in Los Angeles, known for its innovative approach to bakery products. Based in Sao Paulo, Brazil.

Source: https://millionrounds.com/startup/better-brand (Millionrounds; every figure on the page links to its filing or article)

Brazil · [Apparel & fashion startup](https://millionrounds.com/companies)

# Better Brand

Better Brand is a food tech company based in Los Angeles, known for its innovative approach to bakery products.

Funding reported Last round: Undisclosed round

Apparel & fashion Sao Paulo, Brazil

Company summary

- **Founded:** 2014 12 years old
- **Team:** 7 1 to 10 people
- **Funding reported:** 9.7M as listed, currency not stated
- **Last round:** Undisclosed round Jan 2024

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Better Brand has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Better Brand

Better Brand is a food tech company based in Los Angeles, known for its innovative approach to bakery products.

The company focuses on creating healthier alternatives to traditional carb-heavy foods using its proprietary Grain-changing TechnologyTM. Its flagship product, The Better Bagel, is a high-protein, low-carb bagel that features 26g of plant-based protein and 5g of net carbs, with no added sugar. Better Brand also offers a variety of flavors and related baked goods, including Better Buns and gluten-free options. The brand aims to transform conventional bread products into healthier choices while maintaining their familiar taste. Better Brand products are available for purchase online and in various retail stores, including Whole Foods, Sprouts, Target, and more, with distribution across numerous locations in the U.S. and U.K. The company also engages in collaborations, such as the limited edition Zedd x Jalapeño Cheddar Better Bagel.

## What company datasets say Better Brand raised

Funding, as reported

Reported in all **9.7M** in the source's currency

Rounds **5**

Last round **Undisclosed round**

Last round date **Jan 2024**

Investors listed **15**

## The company, in detail

What they build

Known for

sustainable food mission guilt-free snacks innovative food tech diet-friendly products consumers nutritious snacks distribution manufacturing food technology food innovation information technology & services gluten-free options sugar-free bagels plant-based sustainable food production gluten-free

Built with from their website

Klaviyo Google Workspace Google Meet Shopify GoDaddy Domains Microsoft 365 GoDaddy Hosting Google Search Console Gmail

- **Sector:** Apparel & fashion
- **Industry code:** NAICS 31111, SIC 2099
- **Region:** State of Sao Paulo
- **Revenue:** 4M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/betterbrand)

## Apparel & fashion in Brazil

Startups like it

- [**Dafiti** founded 2011](https://millionrounds.com/startup/dafiti)
- [**Outside Company** founded 1995](https://millionrounds.com/startup/outside-company)
- [**ORIBA** Sao Paulo · founded 2013](https://millionrounds.com/startup/oriba)
- [**Tecnoblu Your ID** Blumenau · founded 1994](https://millionrounds.com/startup/tecnoblu-your-id)
- [**OQVestir** Sao Paulo · founded 2009](https://millionrounds.com/startup/oqvestir)
- [**VERT** Campo Bom · founded 2003](https://millionrounds.com/startup/vert-5)
- [**Rowa Store** Sao Paulo · founded 2021](https://millionrounds.com/startup/rowa-store)
- [**SLOUL** founded 2018](https://millionrounds.com/startup/sloul)

## Is this your company?

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