# Bellroy: Apparel & fashion, Melbourne, Australia

> Bellroy: Bellroy is an Australian accessories brand known for its slim, minimalist carry goods. Based in Melbourne, Australia. Founded 2010.

Source: https://millionrounds.com/startup/bellroy (Millionrounds; every figure on the page links to its filing or article)

Australia · [Apparel & fashion startup](https://millionrounds.com/companies)

# Bellroy

Bellroy is an Australian accessories brand known for its slim, minimalist carry goods.

Funding reported Last round: Series A

Apparel & fashion Melbourne, Australia

Company summary

- **Founded:** 2010 16 years old
- **Team:** 150 51 to 200 people
- **Funding reported:** 8M as listed, currency not stated
- **Last round:** Series A Apr 2019

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Bellroy has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Bellroy

Bellroy is an Australian accessories brand known for its slim, minimalist carry goods.

Founded in 2010 by designers Andrew Fallshaw, Liam Treacy, and Tor Watson, the company aims to help people "carry better" by combining stylish design with practical usability. Their product range includes slim wallets, leather folios, pouches, mobile phone cases, and key covers, catering to a global audience in over 100 countries. As a certified B Corporation, Bellroy is committed to sustainability, using responsible leathers and recycled materials to minimize environmental impact. The brand has grown into a premium lifestyle company, valued at approximately US$300 million by 2022, and employs a diverse team based in Melbourne, Australia. Bellroy's products are designed for durability and style, appealing to professionals, travelers, and outdoor enthusiasts who appreciate quality craftsmanship and minimalist design.

## What company datasets say Bellroy raised

Funding, as reported

Reported in all **8M** in the source's currency

Rounds **1**

Last round **Series A**

Last round date **Apr 2019**

Investors listed **2**

## On a portfolio page

Investors who name them

- [Lyra Growth Partners](https://millionrounds.com/fund/lyra-growth-partners)

Each firm lists Bellroy on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

international shipping innovative product design carry fashion carry category focus social media engagement consumers toiletry bags product design zip wallets social responsibility accessories student discounts marketing distribution manufacturing

Built with from their website

Google Maps Google Tag Manager Amazon CloudFront Canva dbt AWS Trusted Advisor Figma Atlassian PWA Google Ads

+8 more

Klaviyo YouTube Google Workspace Gleap Viewport Meta Adobe Illustrator Google Places Imgix

- **Sector:** Apparel & fashion
- **Industry code:** NAICS 33992, 458110, SIC 3999
- **Region:** Victoria
- **Revenue:** 53.9M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/bellroy)

## Apparel & fashion in Australia

Startups like it

- [**Panache Haute Couture** Seven Hills · founded 2010](https://millionrounds.com/startup/panache-haute-couture)
- [**CAMILLA** Sydney · founded 2004](https://millionrounds.com/startup/camilla)
- [**SPELL** Byron Bay · founded 2009](https://millionrounds.com/startup/spell-3)
- [**GlamCorner** Sydney · founded 2012](https://millionrounds.com/startup/glamcorner)
- [**Fame and Partners** Sydney · founded 2013](https://millionrounds.com/startup/fame-and-partners)
- [**InStitchu** Sydney · founded 2012](https://millionrounds.com/startup/institchu)
- [**BlockTexx** Loganholme · founded 2018](https://millionrounds.com/startup/blocktexx)
- [**Aya (Aya)** founded 2024](https://millionrounds.com/startup/aya-aya)

## Is this your company?

Add your raise, your deck and your story, and put Bellroy in front of investors. Or tell us what we have wrong.

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