# Beleza na Web: Information technology & services, Sao Paulo, Brazil

> Beleza na Web: Beleza na Web is Brazil's leading digital beauty retailer and the largest online beauty platform in Latin America. Based in Sao Paulo, Brazil.

Source: https://millionrounds.com/startup/beleza-na-web (Millionrounds; every figure on the page links to its filing or article)

Brazil · [Information technology & services startup](https://millionrounds.com/companies)

# Beleza na Web

Beleza na Web is Brazil's leading digital beauty retailer and the largest online beauty platform in Latin America.

Funding reported Last round: Series C

Information technology & services Sao Paulo, Brazil

Company summary

- **Founded:** 2008 18 years old
- **Team:** 300 201 to 1,000 people
- **Funding reported:** 45M as listed, currency not stated
- **Last round:** Series C Jun 2015

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Beleza na Web has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Beleza na Web

Beleza na Web is Brazil's leading digital beauty retailer and the largest online beauty platform in Latin America.

Founded in 2008 by Alexandre Serodio, the company aims to centralize a wide range of beauty products in one accessible location. In 2019, it became part of Grupo Boticário, enhancing its position within the beauty market. The company operates a multichannel business model that includes a high-traffic e-commerce website, a mobile application, physical retail stores, and a specialized marketplace. Beleza na Web features over 80,000 products from more than 10,000 brands, covering categories such as haircare, skincare, makeup, and wellness. It also offers a dedicated channel for beauty professionals, providing access to professional-grade products and tools. The platform is recognized for its curated content, expert tips, and personalized recommendations, making it a go-to destination for both consumers and industry professionals.

## What company datasets say Beleza na Web raised

Funding, as reported

Reported in all **45M** in the source's currency

Rounds **3**

Last round **Series C**

Last round size **30M**

Last round date **Jun 2015**

Investors listed **2**

## The company, in detail

What they build

Known for

makeup beauty influencer partnerships beauty products consumers brazilian beauty e-tailer customer engagement online store private label products marketing latin america private label makeup digital engagement hair care product reviews social media marketing personalized recommendations

Built with from their website

Google Tag Manager Visual Website Optimizer Hotjar RTB House PWA AppDynamics Akamai Google Workspace OneSignal Laserfiche

+8 more

Viewport Meta Next.js Salesforce Marketing Cloud Personalization New Relic Insights Stitches Miro Akamai App & API Protector webpack

- **Sector:** Information technology & services
- **Industry code:** NAICS 45612, 44-45, SIC 5099
- **Region:** State of Sao Paulo
- **Part of:** Grupo Boticário
- **Revenue:** 191.2M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/beleza-na-web)

## Information technology & services in Brazil

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- [**Decade** Sao Paulo · founded 2025 *Raised*](https://millionrounds.com/company/decade)
- [**Olist** Curitiba · founded 2015 *Raised*](https://millionrounds.com/company/olist)
- [**Paytrack** Blumenau · founded 2016 *Raised*](https://millionrounds.com/company/paytrack)
- [**Onfly** Belo Horizonte · founded 2018 *Raised*](https://millionrounds.com/company/onfly)
- [**Tako** Sao Paulo · founded 2022 *Raised*](https://millionrounds.com/company/tako)
- [**Escale** Sao Paulo · founded 2013 *Raised*](https://millionrounds.com/company/escale)

## Is this your company?

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