# BEHAVE Candy: Food & beverages, New York, United States

> BEHAVE Candy: BEHAVE Candy is a modern confectionery brand based in New York, specializing in low-sugar, clean-label gummy candies.

Source: https://millionrounds.com/startup/behave-candy (Millionrounds; every figure on the page links to its filing or article)

United States · [Food & beverages startup](https://millionrounds.com/companies)

# BEHAVE Candy

BEHAVE Candy is a modern confectionery brand based in New York, specializing in low-sugar, clean-label gummy candies.

Funding reported Last round: Venture (Round not Specified)

Food & beverages New York, United States

Company summary

- **Founded:** 2020 6 years old
- **Team:** 12 11 to 50 people
- **Funding reported:** $1.3M in dollars
- **Last round:** Venture (Round not Specified) Aug 2023

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for BEHAVE Candy has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About BEHAVE Candy

BEHAVE Candy is a modern confectionery brand based in New York, specializing in low-sugar, clean-label gummy candies.

Founded in 2019 by Mayssa Chehata, the company focuses on creating sweets that satisfy cravings without raising blood sugar levels. BEHAVE operates as a Direct-to-Consumer brand, primarily selling through its e-commerce platform. The company is female-owned and led, with a leadership team dedicated to developing health-conscious treats. The product line includes a variety of gummy candies, such as Gummy Bears, Sour Gummy Bears, and Gummy Stars, all crafted with minimal sugar and natural sweeteners like monk fruit and stevia. BEHAVE Candy targets health-conscious consumers, including those managing diabetes, parents looking for healthier options for their children, and individuals following Keto or low-carb diets. The brand emphasizes a culinary-first approach, ensuring that its candies are both flavorful and suitable for various dietary needs.

## What company datasets say BEHAVE Candy raised

Funding, as reported

Reported in all **$1.3M** in dollars

Last round **Venture (Round not Specified)**

Last round size **$1.3M**

Last round date **Aug 2023**

## On 7 portfolio pages

Investors who name them

- [Adapt Ventures](https://millionrounds.com/fund/adapt-ventures)
- [Spacestation Investments](https://millionrounds.com/fund/spacestation-investments)
- [Room 9](https://millionrounds.com/fund/room-9)
- [Hyve Ventures](https://millionrounds.com/fund/hyve-ventures)
- [Reshape](https://millionrounds.com/fund/reshape-ventures)
- [Alloway Ventures](https://millionrounds.com/fund/alloway-ventures)
- [Parallel](https://millionrounds.com/fund/parallel)

Each firm lists BEHAVE Candy on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

low-sugar candy health care sugar alcohol free gummies consumers distribution manufacturing gummy candy innovation kid-friendly candy sour gummies information technology & services healthier candy options pcos friendly artificial additive free blood sugar stable snacks high fiber content hospital & health care

Built with from their website

accessiBe Amazon Pay for Business Paypal Google Cloud Klaviyo Google Workspace CloudFlare Viewport Meta Active Campaign Stockist

+8 more

Yotpo Google Cloud Hosting Google Meet Matter.js Priority Hints Apple Pay Mobile Friendly Shopify

- **Sector:** Food & beverages
- **Industry code:** NAICS 31111, 311340, SIC 2099, 2064
- **Region:** New York
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/behave-candy)

## Food & beverages in United States

Startups like it

- [**Impossible Foods** Redwood City · founded 2011 *Raised*](https://millionrounds.com/company/impossible-foods)
- [**Perfect Day** Berkeley · founded 2014 *Raised*](https://millionrounds.com/company/perfect-day)
- [**Fruitist** Los Angeles · founded 2012 *Raised*](https://millionrounds.com/company/fruitist)
- [**Ripple Foods** Berkeley · founded 2014 *Raised*](https://millionrounds.com/company/ripple-foods)
- [**ProducePay** Los Angeles · founded 2014 *Raised*](https://millionrounds.com/company/producepay)
- [**Blank Street** New York · founded 2020 *Raised*](https://millionrounds.com/company/blank-street)
- [**Bevi** Boston · founded 2013 *Raised*](https://millionrounds.com/company/bevi)
- [**Califia Farms** Los Angeles · founded 2010 *Raised*](https://millionrounds.com/company/califia-farms)

## Is this your company?

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