# Beautylish: Cosmetics, San Francisco, United States

> Beautylish: Beautylish is an e-commerce company and online community based in San Francisco, California, specializing in exclusive makeup, skincare, hair...

Source: https://millionrounds.com/startup/beautylish (Millionrounds; every figure on the page links to its filing or article)

United States · [Cosmetics startup](https://millionrounds.com/companies)

# Beautylish

Beautylish is an e-commerce company and online community based in San Francisco, California, specializing in exclusive makeup, skincare, hair care, and wellness products.

Funding reported Last round: Undisclosed round

Cosmetics San Francisco, United States

Company summary

- **Founded:** 2010 16 years old
- **Team:** 140 51 to 200 people
- **Funding reported:** $25M in dollars
- **Last round:** Undisclosed round Nov 2019

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Beautylish has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Beautylish

Beautylish is an e-commerce company and online community based in San Francisco, California, specializing in exclusive makeup, skincare, hair care, and wellness products.

Founded in 2010, Beautylish aims to create a space for beauty enthusiasts to share knowledge and discover products. The company launched its e-commerce platform in 2012, allowing members to purchase the products they found. The platform features a curated selection of beauty products from over 100 brands, including Jeffree Star Cosmetics, Natasha Denona, and Charlotte Tilbury. Beautylish also offers community-driven content such as makeup tutorials, product reviews, and forums, enhancing the shopping experience for its users. With a mission to deliver exceptional products and maintain personal relationships with customers, Beautylish serves beauty-conscious consumers in more than 50 countries worldwide.

## What company datasets say Beautylish raised

Funding, as reported

Reported in all **$25M** in dollars

Rounds **6**

Last round **Undisclosed round**

Last round size **$5.0M**

Last round date **Nov 2019**

Investors listed **12**

SEC Form D **$29M sold, 5 filings, last Mar 2020**

## Founders and team

From the SEC filings it signed: 2 on the team.

- **Nils Johnson** Executive Officer, Director i
- **Vu Nguyen** Executive Officer, Director i

On the board, as filed i *James Watson*

## On 2 portfolio pages

Investors who name them

- [A.Capital Ventures](https://millionrounds.com/fund/a-capital-ventures)
- [Brad Keywell](https://millionrounds.com/fund/brad-keywell)

Each firm lists Beautylish on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

nails makeup makeup palettes beauty products personalized beauty experience sea salt spray consumers makeup sets makeup tutorials sunscreen product reviews gift cards beauty tutorials personalized recommendations education information technology & services

Built with from their website

Airtable Sift Science Amazon SES Google Tag Manager Uber for Business Adobe Photoshop Lightroom Amazon CloudFront Google Sheets Bing Vtiger for G Suite

+8 more

MailChimp Google Workspace Bing Webmaster Tools Viewport Meta AWS WAF Adobe Photoshop Zendesk for Service Amazon Simple Email Service

- **Sector:** Cosmetics
- **Industry code:** NAICS 45612, 51621, SIC 5999, 5961
- **Region:** California
- **Revenue:** $7.5M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/beautylish)

## Cosmetics in United States

Startups like it

- [**Aera** founded 2020 *Raised*](https://millionrounds.com/company/aera)
- [**goop** Santa Monica · founded 2008 *Raised*](https://millionrounds.com/company/goop)
- [**Prose** New York · founded 2017 *Raised*](https://millionrounds.com/company/prose)
- [**Kopari Beauty** San Diego · founded 2015 *Raised*](https://millionrounds.com/company/kopari-beauty)
- [**bioClarity** Fort Lee · founded 2016 *Raised*](https://millionrounds.com/company/bioclarity)
- [**Function of Beauty** New York · founded 2015 *Raised*](https://millionrounds.com/company/function-of-beauty)
- [**NakedPoppy** San Francisco · founded 2017 *Raised*](https://millionrounds.com/company/nakedpoppy)
- [**MERIT** Los Angeles · founded 2021 *Raised*](https://millionrounds.com/company/merit)

## Is this your company?

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