# Beauty Pie: Retail, London, United Kingdom

> Beauty Pie: Beauty Pie is a membership-based luxury beauty retailer founded in 2016 by Marcia Kilgore. Based in London, United Kingdom. Founded 2016.

Source: https://millionrounds.com/startup/beauty-pie (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Retail startup](https://millionrounds.com/companies)

# Beauty Pie

Beauty Pie is a membership-based luxury beauty retailer founded in 2016 by Marcia Kilgore.

Email

Funding reported Last round: Series B

Retail London, United Kingdom

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Company summary

- **Founded:** 2016 10 years old
- **Team:** 670 201 to 1,000 people
- **Funding reported:** 100M as listed, currency not stated
- **Last round:** Series B Sept 2021

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Beauty Pie has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Beauty Pie

Beauty Pie is a membership-based luxury beauty retailer founded in 2016 by Marcia Kilgore.

The company operates as a "buyers' club," offering high-end skincare, makeup, fragrances, and body care directly from leading labs at factory prices. This model allows customers to purchase premium products without traditional retail markups, providing significant value for their money. Headquartered in London, with operations in New York, Beauty Pie has grown rapidly, generating £73.2 million in revenue in the year to March 2024. The company features a tiered membership system, allowing members to access a vast catalog of products at factory costs. Options include a one-time day pass and annual memberships, with the ability to shop without limits at higher tiers. Beauty Pie sources its products from over 50 top labs worldwide, ensuring high-quality formulations while minimizing costs by omitting luxury packaging and advertising expenses. The brand targets beauty enthusiasts who seek premium products at transparent prices, aligning with values of sustainability and ingredient safety.

## What company datasets say Beauty Pie raised

Funding, as reported

Reported in all **100M** in the source's currency

Rounds **2**

Last round **Series B**

Last round size **100M**

Last round date **Sept 2021**

Investors listed **6**

## Funding filed with regulators

Beauty Pie filed 2 raises, $139M in all. Filings say how much was sold and to how many investors; they never name the investors.

- Oct 2024 **$222K** UK share allotment
- Aug 2021 **$139M** UK share allotment

## On a portfolio page

Investors who name them

- [Balderton Capital](https://millionrounds.com/fund/balderton-capital)

Each firm lists Beauty Pie on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

makeup membership-based cosmetic innovation cost-effective sourcing eye creams consumers customer engagement cleansers for acne-prone skin collaborations with labs brightening product reviews beauty industry disruption skincare for acne-prone skin customer membership information technology & services cosmetics

Built with from their website

Kiosked Adobe Amazon SES Google Tag Manager Boomi Ensi Amazon CloudFront Cross Pixel Media Google Sheets Hotjar

+8 more

Less Tableau dbt HREF Lang Figma Atlassian Paypal CallMiner Eureka

- **Sector:** Retail
- **Industry code:** NAICS 454110, 446120, SIC 2842, 5961, 5999
- **Region:** England
- **Revenue:** 69.7M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/beauty-pie)

## Retail in United Kingdom

Startups like it

- [**Cennox** Camberley · founded 2004 *Raised*](https://millionrounds.com/company/cennox)
- [**Farmdrop** London · founded 2012 *Raised*](https://millionrounds.com/company/farmdrop)
- [**Ecrebo** Reading · founded 2010 *Raised*](https://millionrounds.com/company/ecrebo)
- [**Papier** London · founded 2015 *Raised*](https://millionrounds.com/company/papier)
- [**MishiPay** Thornton Heath · founded 2015 *Raised*](https://millionrounds.com/company/mishipay)
- [**Heroes** London · founded 2020](https://millionrounds.com/startup/heroes)
- [**Zapp** London · founded 2020](https://millionrounds.com/startup/zapp)
- [**Olsam.** London · founded 2020](https://millionrounds.com/startup/olsam)

## Is this your company?

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