# Babyshop Group: Retail, Stockholm, Sweden

> Babyshop Group: Babyshop Group is a prominent global omnichannel retailer based in Stockholm, Sweden, specializing in premium and luxury fashion and...

Source: https://millionrounds.com/startup/babyshop-group (Millionrounds; every figure on the page links to its filing or article)

Sweden · [Retail startup](https://millionrounds.com/companies)

# Babyshop Group

Babyshop Group is a prominent global omnichannel retailer based in Stockholm, Sweden, specializing in premium and luxury fashion and products for babies and children.

Funding reported Last round: Venture (Round not Specified)

Retail Stockholm, Sweden

Company summary

- **Founded:** 2006 20 years old
- **Team:** 210 201 to 1,000 people
- **Funding reported:** 90.2M as listed, currency not stated
- **Last round:** Venture (Round not Specified) Apr 2020

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Babyshop Group has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Babyshop Group

Babyshop Group is a prominent global omnichannel retailer based in Stockholm, Sweden, specializing in premium and luxury fashion and products for babies and children.

Founded in 2006 by Linn and Marcus Tagesson, the company operates a multi-channel e-commerce and retail platform, offering curated high-quality items from over 150 brands, as well as in-house private label products. With a workforce of approximately 200–218 employees from diverse backgrounds, Babyshop Group serves customers in 140 countries, reaching over 1 million customers monthly. The company has a physical presence with one store in Sweden and ten retail locations across Norway and Sweden. It emphasizes sustainable operations, utilizing a self-automated warehouse powered by 100% renewable energy. The product range includes clothing, shoes, toys, strollers, car seats, and various accessories for children aged 0–10 years.

## What company datasets say Babyshop Group raised

Funding, as reported

Reported in all **90.2M** in the source's currency

Last round **Venture (Round not Specified)**

Last round size **12.1M**

Last round date **Apr 2020**

## On a portfolio page

Investors who name them

- [Seligman Private Equity Select](https://millionrounds.com/fund/seligman-private-equity-select)

Each firm lists Babyshop Group on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

fast delivery baby bedding fashion luxury goods consumers baby safety products children's fashion information technology & services baby childrens goods baby essentials baby health and safety baby skincare baby gear ecommerce b2c baby gift sets

Built with from their website

CloudFlare CDN Instagram Microsoft 365 Cloudflare DNS Google Workspace CloudFlare Google Search Console Facebook Pixel TikTok Google Meet

+1 more

Gmail

- **Sector:** Retail
- **Industry code:** NAICS 454110, 448190, SIC 5099, 5961, 5699
- **Region:** Stockholm County
- **Revenue:** 32M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/babyshop-group)

## Retail in Sweden

Startups like it

- [**Apohem** Stockholm · founded 2017 *Raised*](https://millionrounds.com/company/apohem)
- [**Kids Brand Store** Vaesteras · founded 2011](https://millionrounds.com/startup/kids-brand-store)
- [**Klättermusen AB** Åre · founded 1975](https://millionrounds.com/startup/kl-ttermusen-ab)
- [**Carla** Stockholm · founded 2020](https://millionrounds.com/startup/carla)
- [**NO ME of Sweden** Stockholm · founded 2015](https://millionrounds.com/startup/no-me-of-sweden)
- [**MEDS Apotek** Stockholm · founded 2017](https://millionrounds.com/startup/meds-apotek)
- [**Clean drink** Stockholm · founded 2015](https://millionrounds.com/startup/clean-drink)
- [**Focalpay** Stockholm · founded 2020](https://millionrounds.com/startup/focalpay)

## Is this your company?

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