# Auro: Health, United Kingdom

> Auro: Auro is a London-based fitness and wellness technology company founded in 2017. Based in United Kingdom. Founded 2017.

Source: https://millionrounds.com/startup/auro (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Health startup](https://millionrounds.com/companies)

# Auro

Auro is a London-based fitness and wellness technology company founded in 2017.

Funding reported Last round: Seed

Health United Kingdom

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Company summary

- **Founded:** 2017 9 years old
- **Team:** 27 11 to 50 people
- **Funding reported:** 2.6M as listed, currency not stated
- **Last round:** Seed Feb 2020

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Auro has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Auro

Auro is a London-based fitness and wellness technology company founded in 2017.

It operates under Flexible Fitness Technologies Limited and offers a mobile app designed as an audio personal trainer. The app provides guided workouts and wellness sessions that users can access anytime and anywhere. Auro features motivational audio workouts led by expert trainers, covering a variety of fitness categories such as HIIT, strength training, yoga, and meditation. The app includes personalized audio coaching, training plans, and metrics tracking for heart rate and calories. It integrates with over 20 devices for real-time progress monitoring and regularly adds new classes to its offerings. The company's mission is to make fitness experiences awesome, accessible, and affordable. Auro aims to break down barriers to wellness by providing access to expert trainers and personalized guidance, catering to individual consumers seeking guided fitness and wellness content.

## What company datasets say Auro raised

Funding, as reported

Reported in all **2.6M** in the source's currency

Rounds **3**

Last round **Seed**

Last round size **660k**

Last round date **Feb 2020**

## The company, in detail

What they build

Built with from their website

Apache Apache HTTP Server Viewport Meta Mobile Friendly

- **Sector:** Health
- **Industry code:** NAICS 611620, 513210, SIC 7991, 7372
- **Region:** England

## Health in United Kingdom

Startups like it

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- [**Urban** London · founded 2014 *Raised*](https://millionrounds.com/company/urban)
- [**FitXR** London · founded 2016 *Raised*](https://millionrounds.com/company/fitxr)
- [**JD Gyms** Wigan · founded 2014](https://millionrounds.com/startup/jd-gyms)
- [**Numan** London · founded 2018](https://millionrounds.com/startup/numan)
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