# Attn: Grace: Cosmetics, Cambridge, United States > Attn: Grace: Attn: Grace is a female-founded consumer healthcare company focused on improving care for urinary incontinence and female hygiene. Source: https://millionrounds.com/startup/attn-grace (Millionrounds; every figure on the page links to its filing or article) United States · [Cosmetics startup](https://millionrounds.com/companies) # Attn: Grace Attn: Grace is a female-founded consumer healthcare company focused on improving care for urinary incontinence and female hygiene. Follow Attn: Grace and see its new rounds in your feed. [Sign up free](https://millionrounds.com/login?join=1&why=follow&next=%2Fstartup%2Fattn-grace) Funding reported Last round: Seed Cosmetics Cambridge, United States Company summary - **Founded:** 2019 7 years old - **Team:** 7 1 to 10 people - **Funding reported:** $5.0M in dollars - **Last round:** Seed Jul 2023 How sure we are - ✓ **Listed** We know it exists and what it does - 2 **Funding reported** A company dataset reports a raise - 3 **Observed** A filing or a dated announcement confirms a round No round for Attn: Grace has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology) ## About Attn: Grace Attn: Grace is a female-founded consumer healthcare company focused on improving care for urinary incontinence and female hygiene. Founded in 2018 by Alexandra Fennell and Mia Abbruzzese, the company is headquartered in Boston, Massachusetts, and operates as a Certified B Corporation, emphasizing social and environmental responsibility. The brand offers a range of absorbent and hygiene products tailored for women aged 40 and older, addressing needs related to postpartum recovery, perimenopause, and post-menopause. Their product line includes high-performance pads, liners, briefs, wipes, barrier creams, natural deodorants, and body oils, all designed with skin safety and sustainability in mind. Attn: Grace utilizes plant-based ingredients and innovative materials, such as upcycled sugar cane waste, to create eco-friendly products that prioritize both performance and environmental responsibility. Attn: Grace employs a direct-to-consumer model while also partnering with major retailers like Walmart and Target, expanding its reach to millions of women in the U.S. The company has gained recognition for its innovative approach and commitment to quality, making a significant impact in the personal care market. ## What company datasets say Attn: Grace raised Funding, as reported Reported in all **$5.0M** in dollars Rounds **6** Last round **Seed** Last round size **$2.0M** Last round date **Jul 2023** Investors listed **5** ## Funding filed with regulators Attn: Grace filed one raise, $78K in all. Filings say how much was sold and to how many investors; they never name the investors. - Dec 2022 **$78K** other of $1.1M offered Crowdfunding ## On 9 portfolio pages Investors who name them - [Portfolia](https://millionrounds.com/fund/portfolia) - [Joyance Partners](https://millionrounds.com/fund/joyance-partners) - [Tusk Ventures](https://millionrounds.com/fund/tusk-venture-partners) - [For Later, LLC](https://millionrounds.com/fund/for-later-llc) - [Third Act Ventures](https://millionrounds.com/fund/third-act-ventures) - [How Women Invest](https://millionrounds.com/fund/how-women-invest) - [Ingeborg Investments](https://millionrounds.com/fund/ingeborg-investments) - [Backbone Angels](https://millionrounds.com/fund/backbone-angels) - [RevUp Capital](https://millionrounds.com/fund/betaspring-4) Each firm lists Attn: Grace on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source. ## The company, in detail What they build Known for health care consumers women's health odor control discreet protection d2c healthcare plant-based ingredients organic incontinence postpartum incontinence internet biodegradable wipes eco-conscious disposables recyclable packaging online shopping Built with from their website CloudFlare CDN Google Tag Manager Amazon CloudFront Gladly Priority Hints DoubleClick Floodlight HSTS Paypal Apple Pay Klaviyo +8 more Cloudflare DNS Google Workspace Shopify Custom Dv360 Shopify Developer Platform reCAPTCHA CloudFlare Viewport Meta - **Sector:** Cosmetics - **Industry code:** NAICS 33911, 325620, SIC 3631, 2844 - **Region:** Massachusetts - **Revenue:** $7.5M a year, as listed ## Cosmetics in United States Startups like it - [**Aera** founded 2020 *Raised*](https://millionrounds.com/company/aera) - [**goop** Santa Monica · founded 2008 *Raised*](https://millionrounds.com/company/goop) - [**Prose** New York · founded 2017 *Raised*](https://millionrounds.com/company/prose) - [**Kopari Beauty** San Diego · founded 2015 *Raised*](https://millionrounds.com/company/kopari-beauty) - [**bioClarity** Fort Lee · founded 2016 *Raised*](https://millionrounds.com/company/bioclarity) - [**Function of Beauty** New York · founded 2015 *Raised*](https://millionrounds.com/company/function-of-beauty) - [**NakedPoppy** San Francisco · founded 2017 *Raised*](https://millionrounds.com/company/nakedpoppy) - [**MERIT** Los Angeles · founded 2021 *Raised*](https://millionrounds.com/company/merit) ## Is this your company? 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