# Assembly: Consumer goods, Gurugram, India

> Assembly: Assembly, also known as Assembly Luggage, is a dynamic Direct-to-Consumer (D2C) brand based in Gurugram, India, specializing in premium travel gear.

Source: https://millionrounds.com/startup/assembly-3 (Millionrounds; every figure on the page links to its filing or article)

India · [Consumer goods startup](https://millionrounds.com/companies)

# Assembly

Assembly, also known as Assembly Luggage, is a dynamic Direct-to-Consumer (D2C) brand based in Gurugram, India, specializing in premium travel gear.

Funding reported Last round: Seed

Consumer goods Gurugram, India

Company summary

- **Founded:** 2018 8 years old
- **Team:** 84 51 to 200 people
- **Funding reported:** 2.1M as listed, currency not stated
- **Last round:** Seed Apr 2024

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Assembly has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Assembly

Assembly, also known as Assembly Luggage, is a dynamic Direct-to-Consumer (D2C) brand based in Gurugram, India, specializing in premium travel gear.

Founded in 2018 by Mohit Garg and Aditya Khanna, the company focuses on creating stylish and functional luggage that meets the needs of modern travelers. With a commitment to quality, 90% of their products are manufactured in India, emphasizing their homegrown identity. Assembly offers a diverse range of travel essentials, including hard luggage, trolley bags, travel backpacks, and accessories. Their products are designed with durability and smart functionality in mind, featuring weather-resistant materials, noise-reducing wheels, and organized compartments. The brand caters to various traveler segments, including leisure, business, and daily commuters, and has successfully served over 103,000 customers. Assembly's direct sales model allows them to provide accessible pricing while maintaining a strong relationship with their customers.

## What company datasets say Assembly raised

Funding, as reported

Reported in all **2.1M** in the source's currency

Last round **Seed**

Last round size **2.1M**

Last round date **Apr 2024**

## Founders and team

From Assembly's own website: 1 founder, 4 on the team.

**Mohit Garg** CEO & Co-Founder

- **Adarsh Tyagi** Webstore & Retention Manager
- **Dev Gaurav Anand** Operations Manager
- **Priyanshu Agarwal** Finance Lead
- **Sukbha Nongspung** Senior Product Designer

## On 4 portfolio pages

Investors who name them

- [Lets Venture](https://millionrounds.com/fund/lets-venture)
- [Peercheque](https://millionrounds.com/fund/peercheque)
- [AC Ventures](https://millionrounds.com/fund/ac-ventures-2)
- [Tetration Ventures](https://millionrounds.com/fund/tetration-ventures)

Each firm lists Assembly on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

lightweight design cabinet size luggage wheels for smooth travel multi-zip organization consumers wide trolley handle travel-ready sets d2c distribution expandable luggage manufacturing travel & tourism light as air luggage travel accessories premium materials internet

Built with from their website

Google Tag Manager cdnjs Twilio SendGrid Email Marketing Campaigns WhatsApp Business Chat Priority Hints HSTS Judge.me Google Ads Clarity SDM Klaviyo

+8 more

Font Awesome Unpkg Google Workspace Shopify Custom Shopify Developer Platform reCAPTCHA CloudFlare Max Mega Menu

- **Sector:** Consumer goods
- **Industry code:** NAICS 33992, 454110, 448320, SIC 3599
- **Region:** Haryana

## Consumer goods in India

Startups like it

- [**The Moms Co.** Gurugram · founded 2016 *Raised*](https://millionrounds.com/company/the-moms-co)
- [**PlayShifu** Bengaluru · founded 2016 *Raised*](https://millionrounds.com/company/playshifu)
- [**Wildcraft India** Bengaluru · founded 1998](https://millionrounds.com/startup/wildcraft-india)
- [**Wonderchef Home Appliances Pvt Ltd.** Mumbai · founded 2009](https://millionrounds.com/startup/wonderchef-home-appliances-pvt-ltd)
- [**Eyegear Optics India Pvt. Ltd.** Hyderabad · founded 2008](https://millionrounds.com/startup/eyegear-optics-india-pvt-ltd)
- [**Varmora Plastech Pvt. Ltd** Ahmedabad · founded 2013](https://millionrounds.com/startup/varmora-plastech-pvt-ltd)
- [**Imagimake** Mumbai · founded 2011](https://millionrounds.com/startup/imagimake)
- [**Misters** Gurugram · founded 2019](https://millionrounds.com/startup/misters)

## Is this your company?

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