# Asaya: Cosmetics, Bengaluru, India

> Asaya: Asaya is a skincare brand founded in 2021, focused on creating high-performance products for melanin-rich skin. Based in Bengaluru, India. Founded 2021.

Source: https://millionrounds.com/startup/asaya-2 (Millionrounds; every figure on the page links to its filing or article)

India · [Cosmetics startup](https://millionrounds.com/companies)

# Asaya

Asaya is a skincare brand founded in 2021, focused on creating high-performance products for melanin-rich skin.

Email

Funding reported Last round: Seed

Cosmetics Bengaluru, India

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Company summary

- **Founded:** 2021 5 years old
- **Team:** 41 11 to 50 people
- **Funding reported:** 120M as listed, currency not stated
- **Last round:** Seed Jun 2024

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Asaya has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Asaya

Asaya is a skincare brand founded in 2021, focused on creating high-performance products for melanin-rich skin.

Headquartered in Bengaluru, India, the company was established by Neeraj Biyani, Mandeep Singh Bhatia, and Eeti Sharma. Asaya aims to address the unique needs of Indian and other melanin-rich skin types, often overlooked by mainstream beauty products. The brand is known for its "melanin-first" approach, offering clinically tested and nature-derived solutions for issues like hyperpigmentation, acne, and dryness. Asaya operates primarily as a Direct-to-Consumer brand, utilizing a strong digital strategy while expanding into offline retail. The company has raised approximately $4.6 million in funding to support its growth and product diversification. Its product range includes face cleansers, moisturizers, serums, sheet masks, and sunscreens, all designed to cater specifically to the needs of its target demographic. Asaya is committed to quality, ensuring its products are vegan, cruelty-free, and dermatologically tested.

## What company datasets say Asaya raised

Funding, as reported

Reported in all **120M** in the source's currency

Rounds **1**

Last round **Seed**

Last round size **11.9M**

Last round date **Jun 2024**

Investors listed **3**

## On a portfolio page

Investors who name them

- [OTP Ventures](https://millionrounds.com/fund/otp-ventures)

Each firm lists Asaya on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

consumers spot targeting serums hair care peptides information technology & services cpg indian skin startup cosmetics hyaluronic acid enzyme cleansers dermatologically tested face cleansers health & beauty fmcg beauty

Built with from their website

Shopify GoDaddy Domains Blinkit GoDaddy Hosting Google Search Console

- **Sector:** Cosmetics
- **Industry code:** NAICS 325620, 45612, SIC 5141, 2844, 5999
- **Region:** Karnataka
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/asaya)

## Cosmetics in India

Startups like it

- [**SUGAR Cosmetics** Mumbai · founded 2015 *Raised*](https://millionrounds.com/company/sugar-cosmetics)
- [**Peep Beauty** Startup *Raised*](https://millionrounds.com/company/peep-beauty)
- [**Primacy Industries Private Limited** Mangaluru · founded 2007](https://millionrounds.com/startup/primacy-industries-private-limited)
- [**82 E** Mumbai · founded 2021](https://millionrounds.com/startup/82-e)
- [**Vedic Cosmeceuticals Pvt Ltd** Noida · founded 2003](https://millionrounds.com/startup/vedic-cosmeceuticals-pvt-ltd)
- [**WishCare** Kolkata · founded 2019](https://millionrounds.com/startup/wishcare)
- [**Wikka - Potions for Aromatherapy** New Delhi · founded 2009](https://millionrounds.com/startup/wikka-potions-for-aromatherapy)
- [**The Good Glamm Group** New Delhi · founded 2021](https://millionrounds.com/startup/the-good-glamm-group-2)

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