# ASAP54: Internet, London, United Kingdom

> ASAP54: ASAP54 was a London-based technology startup founded in 2013, known for its innovative mobile app that utilized visual recognition technology to...

Source: https://millionrounds.com/startup/asap54 (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Internet startup](https://millionrounds.com/companies)

# ASAP54

ASAP54 was a London-based technology startup founded in 2013, known for its innovative mobile app that utilized visual recognition technology to enhance fashion shopping.

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Funding reported Last round: Angel

Internet London, United Kingdom

Company summary

- **Founded:** 2013 13 years old
- **Team:** 3 1 to 10 people
- **Funding reported:** 8.2M as listed, currency not stated
- **Last round:** Angel Jan 2015

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for ASAP54 has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About ASAP54

ASAP54 was a London-based technology startup founded in 2013, known for its innovative mobile app that utilized visual recognition technology to enhance fashion shopping.

The app allowed users to take photos of clothing and accessories, which were then matched against a database of over 1 million products. This feature aimed to simplify the shopping experience for visual shoppers by providing tailored recommendations and direct shopping links to various retailers. The company, founded by Daniela Cecilio, raised $3.75 million to develop its iPhone app and explore additional features, including an Android version. ASAP54 created a social shopping community where users could follow influencers, engage with content, and discover popular searches. The app also offered personalized stylist services, enhancing the shopping experience for users interested in upscale and luxury fashion. Notable retail partners included Neiman Marcus, Barneys New York, and Net-A-Porter, among others.

## What company datasets say ASAP54 raised

Funding, as reported

Reported in all **8.2M** in the source's currency

Rounds **2**

Last round **Angel**

Last round size **4M**

Last round date **Jan 2015**

Investors listed **4**

## The company, in detail

What they build

Known for

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- **Sector:** Internet
- **Industry code:** NAICS 71312, SIC 2300
- **Region:** England
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/asap54-com)

## Internet in United Kingdom

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