# AppsFlyer: Information technology & services, San Francisco, United States

> AppsFlyer: AppsFlyer is a global leader in mobile marketing analytics and attribution, founded in 2011 in Israel and now headquartered in San Francisco...

Source: https://millionrounds.com/startup/appsflyer-2 (Millionrounds; every figure on the page links to its filing or article)

United States · [Information technology & services startup](https://millionrounds.com/companies)

# AppsFlyer

AppsFlyer is a global leader in mobile marketing analytics and attribution, founded in 2011 in Israel and now headquartered in San Francisco, California.

Funding reported Last round: Undisclosed round

Information technology & services San Francisco, United States

Company summary

- **Founded:** 2011 15 years old
- **Team:** 1,500 1,000+ people
- **Funding reported:** $1.0B in dollars
- **Last round:** Undisclosed round Nov 2020

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for AppsFlyer has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About AppsFlyer

AppsFlyer is a global leader in mobile marketing analytics and attribution, founded in 2011 in Israel and now headquartered in San Francisco, California.

The company operates in the Business/Productivity Software sector, specifically within mobile advertising and SaaS markets. With over 1,500 employees and a presence in more than 20 offices worldwide, AppsFlyer serves over 100,000 users, processing over 80 billion mobile events daily. The company offers a comprehensive SaaS platform that helps mobile app developers, marketers, and ad agencies measure advertising effectiveness, optimize marketing spend, and protect against ad fraud. Key features include mobile attribution, marketing measurement and analytics, fraud protection, engagement tools, and privacy-preserving technologies. AppsFlyer is trusted by numerous top B2C brands across various industries, including entertainment, retail, and technology, and has secured significant investments from major companies like Google and Meta.

## What company datasets say AppsFlyer raised

Funding, as reported

Reported in all **$1.0B** in dollars

Rounds **6**

Last round **Undisclosed round**

Last round size **$1.0B**

Last round date **Nov 2020**

Investors listed **12**

Valuation **$2.0B, Mar 2026**

## The company, in detail

What they build

Known for

app growth maximizing roas ltv modeling customer trust mobile devices consumers data governance audience management google play deep linking mobile marketing marketing d2c first-party data custom dashboards digital marketing

Built with from their website

NetSuite Apache Parquet Microsoft Excel Yoast SEO Airtable GitHub Actions Google Maps Zendesk DocuSign Apache Hadoop HDFS

+8 more

Docker Kiosked Adobe Wistia ChatGPT Macaron Pendo. Delta Lake

- **Sector:** Information technology & services
- **Industry code:** NAICS 54151, 51321, SIC 7375, 7372
- **Region:** California
- **Revenue:** $500M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/appsflyer)

## Information technology & services in United States

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## Is this your company?

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