# Applecrumby: Retail, Petaling Jaya, Malaysia

> Applecrumby: Applecrumby® is a Malaysian baby wellness brand founded in 2012 by Sean and Jesmine Tan. Based in Petaling Jaya, Malaysia. Founded 2012.

Source: https://millionrounds.com/startup/applecrumby (Millionrounds; every figure on the page links to its filing or article)

Malaysia · [Retail startup](https://millionrounds.com/companies)

# Applecrumby

Applecrumby® is a Malaysian baby wellness brand founded in 2012 by Sean and Jesmine Tan.

Email

Funding reported Last round: Venture (Round not Specified)

Retail Petaling Jaya, Malaysia

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Company summary

- **Founded:** 2012 14 years old
- **Team:** 40 11 to 50 people
- **Funding reported:** 4.5M as listed, currency not stated
- **Last round:** Venture (Round not Specified) Mar 2024

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Applecrumby has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Applecrumby

Applecrumby® is a Malaysian baby wellness brand founded in 2012 by Sean and Jesmine Tan.

The company specializes in safe, natural, and organic baby products, with a flagship focus on 100% Totally Chlorine-Free (TCF) diapers. Applecrumby® has gained recognition for being the first in the world to offer a utility patent for its TCF absorbent diaper core, ensuring a commitment to quality and safety. The brand offers a range of baby essentials, including chemical-free baby wipes, gentle skincare products, and eco-friendly cleaning solutions. Applecrumby® operates in over 11 countries and has sold more than 4 billion diapers globally. With a retail presence in over 200 stores and approximately 2,000 outlets in Malaysia, the company emphasizes transparency and affordability, making it a trusted choice for parents seeking healthy and eco-friendly options for their children.

## What company datasets say Applecrumby raised

Funding, as reported

Reported in all **4.5M** in the source's currency

Last round **Venture (Round not Specified)**

Last round size **4.2M**

Last round date **Mar 2024**

## The company, in detail

What they build

Known for

super absorbent polymer technology sensitive skin certified baby skincare bundle cotton sheets with yarn cuff dermatologist tested consumers nappy cream patent protected greencore-dry technology quick-drying surface made in korea d2c hypoallergenic ingredients hypoallergenic diapers distribution dermatest certified manufacturing

Built with from their website

Flickity TUNE CloudFlare CDN Google Tag Manager Visual Website Optimizer cdnjs Priority Hints HSTS HREF Lang Microsoft Exchange

+8 more

Freshworks CRM Microsoft 365 MoEngage Cloudflare DNS Unpkg Google Workspace Shopify Custom Shopify Developer Platform

- **Sector:** Retail
- **Industry code:** NAICS 33992, 31-33, 44-45, SIC 2048
- **Region:** Selangor
- **Revenue:** 4.5M a year, as listed

## Retail in Malaysia

Startups like it

- [**Esco Malaysia** Shah Alam · founded 1985](https://millionrounds.com/startup/esco-malaysia)
- [**RPG Commerce** Petaling Jaya · founded 2016](https://millionrounds.com/startup/rpg-commerce)
- [**Bake With Yen** Shah Alam · founded 1986](https://millionrounds.com/startup/bake-with-yen)
- [**Incite Innovations** Kuala Lumpur · founded 2020](https://millionrounds.com/startup/incite-innovations)
- [**Klean The World** Petaling Jaya · founded 2016](https://millionrounds.com/startup/klean-the-world)
- [**Collektr** Sungai Buloh · founded 2022](https://millionrounds.com/startup/collektr)
- [**Happy Bunch** Petaling Jaya · founded 2014](https://millionrounds.com/startup/happy-bunch)
- [**Bloomthis** Petaling Jaya · founded 2015](https://millionrounds.com/startup/bloomthis)

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