# Amama Jewels: Luxury goods & jewelry, New Delhi, India

> Amama Jewels: Amama Jewels is a designer and manufacturer of premium, handcrafted fashion jewelry based in New Delhi. Based in New Delhi, India. Founded 2017.

Source: https://millionrounds.com/startup/amama-jewels (Millionrounds; every figure on the page links to its filing or article)

India · [Luxury goods & jewelry startup](https://millionrounds.com/companies)

# Amama Jewels

Amama Jewels is a designer and manufacturer of premium, handcrafted fashion jewelry based in New Delhi.

Email

Funding reported Last round: Seed

Luxury goods & jewelry New Delhi, India

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Company summary

- **Founded:** 2017 9 years old
- **Team:** 82 51 to 200 people
- **Funding reported:** 20M as listed, currency not stated
- **Last round:** Seed Jan 2023

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Amama Jewels has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Amama Jewels

Amama Jewels is a designer and manufacturer of premium, handcrafted fashion jewelry based in New Delhi.

Founded by Nikita Gupta in 2017, the brand specializes in lightweight, aesthetic jewelry that combines traditional Indian designs with modern styles. Amama Jewels offers a wide range of products, including earrings, necklaces, bracelets, rings, and specialty collections like hand-embroidered and Afgani jewelry. The brand also introduced 22kt gold-plated brass jewelry in 2022, expanding its offerings. Targeting women who appreciate fast-fashion jewelry, Amama Jewels caters to various occasions, from daily wear to festive and bridal events. The brand has gained popularity among celebrities and influencers, making it a go-to choice for statement pieces. Operating primarily as an online retailer, Amama Jewels emphasizes sustainability and fair practices, aiming to create jewelry that serves as meaningful gifts for generations. The company has secured significant funding to enhance its digital and logistics capabilities, positioning itself competitively in the Indian fashion jewelry market.

## What company datasets say Amama Jewels raised

Funding, as reported

Reported in all **20M** in the source's currency

Rounds **1**

Last round **Seed**

Last round size **1M**

Last round date **Jan 2023**

Investors listed **1**

## On a portfolio page

Investors who name them

- [She Capital](https://millionrounds.com/fund/sc-founders-fund-she-capital)

Each firm lists Amama Jewels on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

22k gold earrings luxury goods consumers wedding jewelry sling bags designer jewelry d2c exclusive collections necklaces traditional motifs folklore inspired designs internet hair accessories jewelry sets layered necklaces

Built with from their website

Flickity ShareThis Amazon SES Adobe Photoshop Lightroom WhatsApp Business Chat Priority Hints Google Font API HSTS Judge.me Microsoft Exchange

+8 more

Paypal Tailwind CSS Microsoft 365 Shopify Product Reviews Adobe After Effects Unpkg Shopify Custom Shopify Developer Platform

- **Sector:** Luxury goods & jewelry
- **Industry code:** NAICS 44-45, SIC 3915
- **Region:** Delhi
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/amama-jewellery)

## Luxury goods & jewelry in India

Startups like it

- [**Melorra** Bengaluru · founded 2015 *Raised*](https://millionrounds.com/company/melorra)
- [**Kushals Fashion Jewellery** Bengaluru · founded 2006](https://millionrounds.com/startup/kushals-fashion-jewellery)
- [**eské** Mumbai · founded 2012](https://millionrounds.com/startup/esk)
- [**Eternz** Bengaluru · founded 2023](https://millionrounds.com/startup/eternz)
- [**PALMONAS** Pune · founded 2022](https://millionrounds.com/startup/palmonas)
- [**Jaipur Watch Company** Jaipur · founded 2013](https://millionrounds.com/startup/jaipur-watch-company)
- [**Abdesigns Jewellery** Surat · founded 2016](https://millionrounds.com/startup/abdesigns-jewellery)
- [**Voylla** Jaipur · founded 2012](https://millionrounds.com/startup/voylla)

## Is this your company?

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