# Alphonso: Ad Targeting, Mountain View

> Alphonso: Alphonso is a software company that offers TV data and measurement services for brands and agencies. Based in Mountain View. Founded 2012.

Source: https://millionrounds.com/startup/alphonso (Millionrounds; every figure on the page links to its filing or article)

[Ad Targeting startup](https://millionrounds.com/companies)

# Alphonso

Alphonso is a software company that offers TV data and measurement services for brands and agencies.

Funding reported Last round: Series A

Ad Targeting Mountain View

Company summary

- **Founded:** 2012 14 years old
- **Team:** 51 51 to 200 people
- **Funding reported:** 6.2M as listed, currency not stated
- **Last round:** Series A Jun 2017

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Alphonso has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## What company datasets say Alphonso raised

Funding, as reported

Reported in all **6.2M** in the source's currency

Rounds **2**

Last round **Series A**

Last round date **Jun 2017**

Investors listed **3**

SEC Form D **$5.8M sold, 1 filing, last May 2017**

## On 2 portfolio pages

Investors who name them

- [Co-Creation Capital](https://millionrounds.com/fund/co-creation-capital)
- [Jayesh Parekh](https://millionrounds.com/fund/jayesh-parekh)

Each firm lists Alphonso on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## Ad Targeting in the same market

Startups like it

- [**eXelate** New York · founded 2007](https://millionrounds.com/startup/exelate)
- [**Emediate** founded 2001](https://millionrounds.com/startup/emediate)
- [**Cieslok Media** founded 2000](https://millionrounds.com/startup/cieslok-media)
- [**TagMan** founded 2007](https://millionrounds.com/startup/tagman)
- [**Saut Media** founded 2013](https://millionrounds.com/startup/saut-media)
- [**AdCritter** Nashville · founded 2014](https://millionrounds.com/startup/adcritter)
- [**Cookie3** Tallin · founded 2021](https://millionrounds.com/startup/cookie3-2)
- [**Novatiq** founded 2019](https://millionrounds.com/startup/novatiq)

## Is this your company?

Add your raise, your deck and your story, and put Alphonso in front of investors. Or tell us what we have wrong.

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