# AllUnite: Information technology & services, Soborg, Denmark

> AllUnite: AllUnite is a global advertising technology platform founded in 2013 in Copenhagen, Denmark. Based in Soborg, Denmark. Founded 2013.

Source: https://millionrounds.com/startup/allunite (Millionrounds; every figure on the page links to its filing or article)

Denmark · [Information technology & services startup](https://millionrounds.com/companies)

# AllUnite

AllUnite is a global advertising technology platform founded in 2013 in Copenhagen, Denmark.

Email

Funding reported Last round: Undisclosed round

Information technology & services Soborg, Denmark

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Company summary

- **Founded:** 2013 13 years old
- **Team:** 32 11 to 50 people
- **Funding reported:** 4.7M as listed, currency not stated
- **Last round:** Undisclosed round Oct 2016

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for AllUnite has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About AllUnite

AllUnite is a global advertising technology platform founded in 2013 in Copenhagen, Denmark.

The company specializes in real-time audience measurement and analytics for Out-of-Home (OOH) advertising and retail environments. AllUnite provides a range of hardware and software solutions that help advertising companies and media agencies measure, forecast, and target audiences effectively. Their offerings include tools for tracking footfall, analyzing customer behavior, and managing OOH advertising campaigns. The company serves a diverse clientele, including advertising companies, media agencies, and retail businesses such as supermarkets and restaurants. AllUnite's technology enables clients to gain insights into customer behavior and optimize their advertising strategies. With a presence in over 30 countries, AllUnite continues to evolve, expanding its services to deliver valuable marketing intelligence to its customers.

## What company datasets say AllUnite raised

Funding, as reported

Reported in all **4.7M** in the source's currency

Rounds **3**

Last round **Undisclosed round**

Last round size **990k**

Last round date **Oct 2016**

Investors listed **2**

## Founders and team

From AllUnite's own website: 2 founders, 7 on the team.

**Esben Elmoe** CEO & Co-Founder

**Kasper Gevaldig** Co-Founder & Board Member

- **Akshay Jain** Chief Product Officer
- **Anatolii Lapytskyi** Chief Technology Officer
- **Deeksha Priyani** Chief Financial Officer
- **Kristina Rudoman** Chief Commercial Officer
- **Christian Stadil** Board Member
- **Henrik Koelle** Board Member
- **Jesper Lilledal** Chair of the Board

## The company, in detail

What they build

Known for

traffic and impact assessment audience impact measurement gdpr-compliant data collection customer path mapping data-driven campaign planning customer route mapping real-time data traffic routing and flow analysis traffic and impression measurement technology traffic and impact measurement validation inventory management customer behavior analysis traffic environment optimization customer paths impact measurement in outdoor environments other scientific and technical consulting services

Built with from their website

Yoast SEO Jira Service Management Zendesk Amazon SES Calendly Google Tag Manager Priority Hints CAPTCHA Jetpack punycode

+8 more

Slider Revolution WordPress.org HSTS HREF Lang Nginx AWS Cloud Font Awesome MySQL

- **Sector:** Information technology & services
- **Industry code:** NAICS 54169, 541910, SIC 7375
- **Region:** Capital Region of Denmark
- **Revenue:** 1M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/allunite)

## Information technology & services in Denmark

Startups like it

- [**Flatpay** Herlev · founded 2022 *Raised*](https://millionrounds.com/company/flatpay)
- [**Dreamdata** Copenhagen · founded 2018 *Raised*](https://millionrounds.com/company/dreamdata)
- [**Formalize** Copenhagen · founded 2021 *Raised*](https://millionrounds.com/company/formalize)
- [**spektr** Copenhagen · founded 2023 *Raised*](https://millionrounds.com/company/spektr)
- [**Complir** Copenhagen · founded 2024 *Raised*](https://millionrounds.com/company/complir)
- [**Cardlay** Kobenhavn · founded 2016 *Raised*](https://millionrounds.com/company/cardlay)
- [**Leapwork** Kobenhavn · founded 2015 *Raised*](https://millionrounds.com/company/leapwork)
- [**Configit** Kobenhavn · founded 2000 *Raised*](https://millionrounds.com/company/configit)

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